Signify, unveiled its new tv business (TVC) starring their model ambassador, the Indian cricket legend, Rahul Dravid. Centered on bringing in actual life influence by means of the ability of sunshine, the high-energy TVC ‘Hum raaton mein sooraj ugaate hain’ showcases Rahul Dravid in numerous real-life situations, illuminating the lives of individuals throughout totally different walks of life. From illuminating a bustling rooftop celebration to guiding a younger hockey participant in a stadium to creating roads brighter and safer at evening, Dravid’s presence symbolises Signify’s dedication to bringing gentle and pleasure into each nook of life.
Energy full of an unique anthem the complete TVC revolves across the themes of buyer centricity, management, product excellence, security, energy-efficiency, and revolutionary lighting options. The marketing campaign goals to encourage customers to make selections that improve their day-to-day lives by means of the ability of sunshine, contributing to a brighter and sustainable future.
Commenting on the launch of the ability packed marketing campaign launch Sumit Joshi, CEO and MD – Signify, Better India, remarked “At Signify, we’re dedicated to the well-being of our customers, and with Rahul Dravid as our new ambassador, we’re thrilled and assured that we’ll deepen the belief of tens of millions of households. His unwavering dedication to excellence, his ardour for the sport, and his skill to encourage tens of millions resonate deeply with our model values. This TVC fantastically captures the ability of sunshine to light up not simply areas, but in addition lives and goals throughout India.”
Highlighting the technique behind the partnership for the marketing campaign, Nikhil Gupta, head of promoting, technique, Govt. affairs and CSR – Signify, Better India, mentioned, “In at present’s quickly evolving lighting business, Signify has constantly believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our imaginative and prescient to making a brighter future by means of cutting-edge lighting options. We’re excited to convey this marketing campaign forward of the pageant season in India as a celebration of the transformative energy of sunshine and the way it can empower people and communities. Trying ahead to seeing the outstanding response from our clients as they proceed to bathe us with their belief, love and appreciation.”
Rahul Dravid, former captain and coach of the Indian Nationwide Cricket Crew, reflecting on the partnership, mentioned “I’m honoured to be part of the Signify household, Signify’s dedication to innovation, client well-being and sustainability resonates deeply with me on and off the sphere. This TVC showcases the unbelievable influence that gentle can have on our day by day experiences, and I’m glad to be part of this journey contributing to Signify’s mission to light up the world sustainably.”
The TVC might be aired throughout digital platforms and tv channels throughout India. The conceptualisation of the movie are completed by Signify’s inventive company Hashtag Orange.
Written with the View : afaqs