Swiggy Instamart, India’s main on-demand fast commerce platform, is including a novel twist to Christmas with its #InstaSanta marketing campaign. That includes Punjabi singer Sukhbir, the marketing campaign kicks off with a hilarious new advert movie starring him as InstaSanta, a desi Santa on a tractor who delivers presents.
Set to the beats of Sukhbir’s iconic occasion anthem Oh Ho Ho Ho, the marketing campaign brings festive vitality with a relatable Indian contact.
The scene opens in Santa’s heat and bustling workshop, the place he reveals an sudden shock: this yr, he’s not the one one delivering Christmas cheer. Enter InstaSanta, performed by Sukhbir, sporting a festive crimson jacket and cap, who brings his signature Punjabi swagger to the Christmas season.
Swapping the normal sleigh for a decked-out tractor and joined by supply companions on bikes, InstaSanta rolls by means of farmlands and streets, delivering presents and spreading pleasure in true desi vogue.
In a press launch, Mayur Hola, VP – advertising and marketing, Swiggy, mentioned, “This marketing campaign is our means of reimagining festive traditions for right this moment’s viewers. We wished so as to add an area contact to the worldwide Christmas story, and who higher than Sukhbir to embody the spirit of InstaSanta? We’re celebrating the enjoyment of gifting, fast deliveries, and cultural vibrancy that resonates with our prospects.”
Whereas the advert movie takes centre stage, Swiggy Instamart is bringing InstaSanta to life with festive hampers delivered to pick prospects throughout India.
Written with the View : afaqs