Pulse Sweet, owned by Dharampal Satyapal Group (DS Group), a multi-business company and a FMCG conglomerate returns with a brand-new marketing campaign, constructing upon the success of its CGI-themed movie from final 12 months. Final 12 months Santa snatched a Pulse Sweet proper off an enormous billboard, the chase is on! This 12 months, Pulse takes issues to an entire new degree with a teaser video that includes model ambassadors Abhishek Banerjee and Saurabh Shukla. The teaser reveals the duo’s frustration at Santa’s sweet heist and invite viewers to hitch #TheGreatPulseChase contest.
The marketing campaign invitations members to share predictions on the unfolding journey. Shoppers are inspired to share the insightful guesses on social media platforms, utilising the designated hashtag #TheGreatPulseChase to attach with fellow fans and be part of the dialog surrounding this marketing campaign.
Fortunate winners (chosen randomly) will obtain on-line vouchers price as much as Rs 5000 and the true journey unfolds within the last video, scheduled to launch nearer to Christmas. Abhishek and Saurabh, two mates certain by their shared love for Pulse sweet, had launched into a chase throughout India final 12 months. Their mission is to reclaim the beloved deal with after it mysteriously disappears from the market.
Over the course of a 12 months, they traversed the size and breadth of the nation, encountering quirky characters, dealing with surprising challenges, and uncovering a conspiracy that threatens their beloved sweet’s existence. The tagline Pran Jaaye Par Pulse Na Jaaye captures the essence of their dedication – they will go to any lengths to get their Pulse again.
The marketing campaign leverages components to captivate audiences. CGI know-how will deliver the chase throughout India and past to life with visuals. The storyline guarantees a year-long pursuit full of hilarious moments. Lastly, the festive theme encourages viewers to embrace the Christmas spirit alongside Pulse Sweet.
Commenting on this collaboration, Ashish Bhargava, GM, advertising and marketing, confectionery, DS Group acknowledged, “For this 12 months’s Christmas marketing campaign, we determined to introduce our viewers to a completely fascinating marketing campaign leveraging thrilling components to captivate audiences. Chopping-edge CGI know-how will deliver the chase throughout India and past to life with beautiful visuals. An modern and fascinating storyline guarantees a year-long pursuit full of hilarious moments making it immersive and extra participating. Lastly, the festive theme encourages viewers to embrace the Christmas spirit alongside Pulse Sweet. DS Group’s Pulse Sweet constantly delivers fascinating experiences that resonate deeply with our viewers, guaranteeing ongoing success in viewers engagement.”
Written with the View : afaqs