Publicis Groupe South Asia introduced that it has elevated Lalatendu Das (LD), the present CEO of Performics India, to the newly created position of CEO of Publicis Media South Asia. He’ll proceed to report back to Publicis Groupe South Asia CEO Anupriya Acharya, and can work carefully with Jai Lala, CEO of Zenith India; Rathi Gangappa, CEO of Starcom India; Sejal Shah, MD of PMX India; and others.
Lalatendu Das joined Publicis Groupe India in early 2022 as CEO of Performics India. Since then, he has led the addition of key accounts, developed progressive merchandise, and positioned Performics India as a pacesetter in efficiency advertising and marketing and digital options.
Earlier than becoming a member of Publicis Groupe South Asia, he spent almost a decade at McKinsey as a associate and founding member of McKinsey Digital Labs in Asia Pacific. He co-led the McKinsey Digital/Know-how follow, specializing in new digital enterprise builds, buyer journey transformations, and superior analytics-led transformations.
Das has additionally held main operational roles at Tata Consultancy Providers for over a decade. He’s an engineer and did his publish commencement in Enterprise Administration from IIM Ahmedabad, LD has 25 years of expertise.
Anupriya Acharya, CEO of Publicis Groupe South Asia mentioned, “LD is a exceptional chief with established credentials. He has led Performics India to nice heights prior to now three years. His in depth background in consulting, digital-led transformation, and large-scale operations throughout India and world markets made him uniquely certified to drive vital worth for our media purchasers. We’re actually excited to have him tackle this new mandate.”
Lalatendu Das mentioned, “I’m delighted to be main Publicis Media South Asia at an thrilling, pivotal, and transformative time. It has scaled capabilities throughout technique, insights and analytics, knowledge and know-how, and a powerful and established portfolio of manufacturers in its shopper roster. I look ahead to maintaining the expansion momentum going, delivering industry-first choices and tangible, exponential development for purchasers. The canvas is huge, and the alternatives are large.”
In a separate improvement, Tanmay Mohanty, South Asia CEO of Publicis Media Providers is transferring on to pursue new alternatives. He was overseeing the media operations of Zenith India and Starcom India along with the Media Product & Options Portfolio.
Anupriya Acharya mentioned, “I wish to thank Tanmay for his contributions which have been invaluable. Throughout his tenure with us, our media companies and capabilities haven’t solely scaled up tremendously with a few of our largest purchasers, however they’ve develop into one of the best choices out there. We want him the perfect in his future endeavours.”
Written with the View : afaqs