Protinex, a well being diet model from the home of Danone, introduced its collaboration with gameshow, Kaun Banega Crorepati (KBC), hosted by actor Amitabh Bachchan that airs each Monday to Friday at 9 PM on Sony Leisure Tv.
As a co-powered associate of KBC 16, Protinex goals to boost consciousness in regards to the significance of protein for a wholesome way of life. Throughout viewers polls, every studio member will obtain a Protinex hamper. Amitabh Bachchan will even spotlight the position of protein and the necessity for trusted dietary supplements.
“At Danone India, we imagine in empowering people to take cost of their well being via knowledgeable decisions. Our partnership with Kaun Banega Crorepati is a testomony to our dedication to spreading consciousness about protein’s very important position in on a regular basis diet. By associating with a platform as influential as KBC, we intention to encourage tens of millions of viewers to prioritise their well being and well-being,” stated Sriram Padmanabhan, advertising director, Danone India.
Sandeep Mehrotra, head—advert gross sales, community channels, at Sony Photos Networks India (SPNI) added, “Kaun Banega Crorepati is greater than only a present – it is an establishment that brings households collectively. As an iconic property, it presents manufacturers a singular alternative to attach with their audience in a trusted and fascinating surroundings. We’re delighted to associate with Protinex for the primary time and craft bespoke options that not solely meet their enterprise goals but additionally seamlessly combine into the content material, making a holistic and impactful model expertise.”
Additional talking in regards to the affiliation, Shekhar Banerjee, chief shopper officer, and workplace head – West, North and East, Wavemaker India stated, “At Wavemaker, we attempt to convey manufacturers nearer to audiences in ways in which really matter. This partnership between Protinex and Kaun Banega Crorepati is all about sparking conversations that may encourage more healthy decisions for tens of millions of viewers. By seamlessly integrating the message of each day protein consumption into one among India’s most iconic reveals, we’re not simply amplifying consciousness however creating an enduring affect on the best way folks understand well being and diet.”
Written with the View : afaqs