McGraw Hill, an academic content material and digital studying options firm, has partnered with PROHED, a Gurugram-based digital advertising and marketing company, to spearhead its efficiency advertising and marketing initiatives in India.
This collaboration with PROHED marks a strategic transfer to strengthen McGraw-Hill’s digital presence and drive deeper engagement with learners throughout India.
“At McGraw Hill, our mission is to empower each learner to achieve their full potential,” stated Pranay Neema, affiliate director at McGraw Hill India. “This partnership permits us to develop the attain of our trusted, high-quality content material—created in collaboration with world-class authors—and ship versatile, data-driven digital studying options that align with the varied and evolving wants of scholars and educators throughout India”
PROHED brings deep expertise within the training sector, having labored with establishments corresponding to Pearson, TimesPro, and the Indian Institute of Commerce Lakshya.
Pulkit Dubey, co-founder of PROHED, shared his ideas on the collaboration: “McGraw Hill has been my go-to writer since my faculty days, particularly for PCM books. A decade later, I discovered myself studying essential conversations – one other gem from the identical home. It’s a testomony to how a model can stick with readers via totally different phases of life. Their progressive method of turning books into participating courseware is really inspiring and has the potential to form the subsequent wave of evolution within the publishing business. I’m thrilled to hitch fingers with a model I’ve admired for years and contribute to creating a significant affect.”
Written with the View : afaqs
