Private Contact Skincare, a web based magnificence and skincare model, lately appeared on Shark Tank India Season 4. The present, broadly considered a robust platform for gaining model recognition and sparking client curiosity, has confirmed to be a advertising and marketing boon for a lot of startups. Nonetheless, for Private Contact Skincare, the expertise took an surprising flip.
In a latest episode of Shark Tank India Season 4, Aditi and Ashish Jawa, founders of Private Contact Skincare, pitched their magnificence and skincare model, in search of an funding of ₹1.2 crore for 1% fairness.
Throughout their pitch, Vineeta Singh, CEO of Sugar Cosmetics, expressed scepticism in regards to the model’s authenticity. She questioned the spectacular social media engagement figures, gross sales numbers, and Shopify information, elevating doubts in regards to the legitimacy of Private Contact Skincare’s attain and buyer base.
The episode sparked a heated response from the entrepreneurs, who later took to Instagram to defend their model. In a video shared, Aditi Jawa voiced her disappointment, saying, “Occurring Shark Tank India was a dream for us. Not getting a deal didn’t harm as a lot as the best way the Sharks handled us. They questioned our authenticity and referred to as our neighborhood faux.”
Ashish Jawa echoed her sentiments, including, “We labored arduous over two years to construct a loyal consumer base that looks like household. It’s disheartening that the Sharks couldn’t imagine our achievements. We even shared confidential Shopify information to show our progress.”
The siblings urged their supporters to rally behind the model by sharing suggestions on Private Contact Skincare and tagging the Sharks to show the neighborhood’s loyalty.
Written with the View : afaqs