Prasar Bharati, India’s Public Broadcaster, has introduced a strategic collaboration with Sri Adhikari Brothers Digital Community. As a part of this collaboration, Sri Adhikari Brothers premium and numerous vary of content material might be made accessible on Prasar Bharati’s OTT platform WAVES in addition to on linear tv channels. Moreover, this long-term collaboration will deal with co-developing contemporary and progressive content material tailor-made to modern audiences.
Underneath this collaboration, Sri Adhikari Brothers’ broadcast channels—Mastiii, Dabangg, and Maiboli—may also be accessible on the Waves. This integration strengthens Waves’ place as a digital platform serving a variety of leisure preferences.
Talking on the affiliation, Markand Adhikari, chairman emeritus of Sri Adhikari Brothers Community, shared: “Gautam (my brother) and I began our profession with Doordarshan, and no matter Adhikari Brothers is at the moment is due to the huge attain of Doordarshan. We really feel prefer it’s a homecoming, and I’m assured that, as soon as once more, we are going to present high quality leisure for our audiences. We’re happy with our legacy with Doordarshan.”
Kailasnath Adhikari, managing director of Sri Adhikari Brothers, added saying “I’ve grown up watching Doordarshan and I name it my dwelling. We’re stuffed with nothing however delight and can all the time put our greatest foot ahead to hold on this affiliation for occasions to return.”
Written with the View : afaqs