Policybazaar has launched its newest marketing campaign, Make A Distinction, touching upon the essential position of its advisors in guiding households towards monetary safety. The marketing campaign celebrates professionals who push previous hesitation, unanswered calls and reluctant nods, figuring out that the actual affect of their work is usually understood too late. Whereas nobody wakes up excited to purchase insurance coverage, the advisors are nonetheless dedicated to creating a distinction each day.
The model movie opens with a Policybazaar advisor making calls concerning time period life insurance coverage, solely to be met with dismissal. Even a face-to-face assembly doesn’t develop into any higher. Nevertheless, when he will get intimated a few time period insurance coverage declare of ₹2 crore of a buyer being permitted by the insurer, he approaches the household not simply with information, however with the reassurance that, even in loss, they’ve the monetary stability to maneuver ahead. The policyholder’s spouse thanks him for serving to her husband make this significant resolution which can now safe their future.
Samir Sethi, head of brand name advertising at Policybazaar, says, “Insurance coverage isn’t one thing that individuals actively search, nevertheless it’s undoubtedly one thing they need they’d when a tragedy strikes. Our goal was to seize that quiet resilience of our advisors who maintain the patron’s hand by this resolution, their persistence to have the laborious conversations and the conviction to interrupt by the indifference. However most significantly, it captures their extraordinary dedication to face by the insured’s household when it issues essentially the most – throughout claims.”
The advert closes with the advisor feeling a way of goal and renewed dedication to maintain going, figuring out that his work actually issues when it’s wanted most.
Dheeraj Renganath, co-founder and CCO, MagicCircle Communications, mentioned, “As Policybazaar’s artistic associate, we acknowledge and worth their dedication to insuring each Indian household in opposition to dying, illness and incapacity. However the harsh reality about insurance coverage, particularly life and medical health insurance, is that it one thing everybody ought to have, however hopefully by no means ever want. For this reason it’s such a troublesome job to persuade customers to take it. And on the core of this endeavour, are the unsung heroes of Policybazaar – their brokers. Via this movie, we’ve got showcased the superb steadiness they try to take care of by the useful side of the job in addition to its emotional side. Each of which make an actual distinction to somebody’s life.”
Policybazaar has helped insure over 2 crore individuals and stays dedicated to simplifying insurance coverage choices, serving to fast-track claims and providing round the clock help. The marketing campaign captures the essence of its buyer help in difficult instances and ‘making a distinction’ of their lives.
Company credit –
Inventive Company: Magiccircle Communications
Dheeraj Renganath – Co-Founder & CCO
Gaurangi Mathur – Group Inventive Director
Tanvi Kalra – Account Director
Manufacturing Home: KSilent Productions
Director: Jeet Lotia
Govt Producer – KC Pandey
Written with the View : afaqs
