PNB Housing Finance, a housing finance firm, broadcasts the launch of ‘Roshni’, a vibrant mascot symbolising hope, positivity, and empowerment. The mascot’s identify, ‘Roshni,’ which means “mild” in Hindi, displays the corporate’s promise to light up the trail to reasonably priced housing for aspiring dwelling house owners.
To convey this imaginative and prescient to life, PNB Housing Finance rolled out a complete 360-degree advertising and marketing marketing campaign spanning tv, print, out of doors media, cinema, digital, and social media. The marketing campaign ensures a powerful and constant presence, creating significant engagement throughout city and semi-urban areas. By delivering the messaging in a number of regional languages, together with Hindi, Marathi, Gujarati, Kannada, Tamil, and Telugu, the corporate has ensured its outreach is inclusive and resonates deeply with a various set of audiences.
Talking in regards to the launch, Girish Kousgi, MD & CEO of PNB Housing Finance, stated, “The Authorities’s imaginative and prescient of Housing for All, pushed by numerous large-scale schemes like PMAY-U 2.0, will assist enhance reasonably priced housing for thousands and thousands of Indians and make their dwelling possession desires a actuality. We’re thrilled to introduce our first-ever mascot Roshni because the embodiment of this imaginative and prescient, inspiring confidence and empowering households throughout the nation. This new 360-degree marketing campaign with Roshni will assist instil belief, hope, and inclusivity – values that align with our mission to make homeownership a actuality for all.”
Roshni, a spirited 10-year-old woman with a solar for a head, displays the optimism, power, and aspirations of first-time homebuyers. She serves as a relatable and dynamic determine, simplifying the journey in direction of reasonably priced housing whereas personifying the corporate’s promise to light up this path with belief and empowerment. Her presence will strengthen PNB Housing Finance’s join with aspiring dwelling house owners and likewise function the emotional core of the marketing campaign, bridging hopes with reasonably priced monetary options.
The 360-degree advertising and marketing marketing campaign for Roshni leverages a mixture of mass media, digital platforms, and on-ground activations to create a seamless and immersive expertise for patrons. By integrating tv and cinema ads with focused regional messaging, out of doors visibility, and fascinating content material on digital and social media platforms, the marketing campaign ensures a wide-reaching and impactful presence.
The corporate goals to succeed in a Rs 5,000 crore reasonably priced housing mortgage e-book via 200 Roshni branches nationwide by the top of FY25, reinforcing its dedication to serving to households and supporting homeownership throughout India.
Written with the View : afaqs