Pleasure Private Care, a skincare model, underneath the aegis of RSH World, launched a brand new marketing campaign for its flagship winter-care product Honey & Almonds Physique Lotion. This new TVC options Bollywood actors and model ambassadors Sanya Malhotra and Medha Shankr, with Bengali actress, Mimi Chakraborty.
Within the new TVC, Sanya Malhotra basks within the winter solar, gently caressing her arms and ft, smiling at how tender her pores and skin feels. Close by, Mimi Chakraborty and Medha Shankr eagerly ask Sanya about her skincare secret. Within the TVC Sanya lastly reveals her secret: Pleasure Honey & Almonds Physique Lotion. By means of this movie the model wished to showcase how the physique lotion’s non-greasy components works completely on the pores and skin, superb for the winter season.
The movie will likely be additional amplified throughout varied media channels resembling Tv, YouTube, Social Media and different Digital platforms.
Commenting on the launch of the TVC, Sunil Agarwal, founder and chairman of Pleasure Private Care (RSH World), said, “Winter season, particularly within the North, is a vital time for skincare, because the dry air requires each nourishment and intense moisturisation. This era, coinciding with the festive season, can be strategically essential from a class perspective. Our flagship Honey & Almonds Physique Lotion is very cherished by clients throughout markets, and with this new marketing campaign, we’re assured it is going to additional drive class development and develop our attain. The refreshing enchantment of our model ambassadors within the TVC, mixed with their genuine allure, completely displays our model’s core values of authenticity and inclusivity. We imagine this collaboration will strengthen our reference to shoppers, enabling us to construct even deeper relationships with our viewers.”
Poulomi Roy, chief advertising and marketing officer of Pleasure Private Care (RSH World), mentioned, “We’re excited to deliver collectively our model ambassadors for the TVC of our flagship winter product, Honey & Almonds Physique Lotion. Honey and almonds have at all times held a particular place in Indian tradition and households, recognized for his or her deeply nourishing properties, which aligns completely with our proposition, ‘Lovely by Nature.’ Collaborating with gifted people like Sanya Malhotra, Mimi Chakraborty, and Medha Shankr permits us to succeed in a wider viewers. This marketing campaign not solely highlights the advantages of our flagship product but additionally reinforces our model’s presence out there.”
Sanya Malhotra shared, “Returning to shoot for Pleasure Private Care is at all times such a pleasure! Working with the extremely gifted Mimi Chakraborty and Medha Shankr has made this expertise actually particular. The creativity and vitality on set was actually inspiring, and as a model ambassador, I’m tremendous excited to be a part of this marketing campaign.”
Medha Shankr expressed, “This marketing campaign has been a improbable expertise for me. Partnering with Sanya and Mimi to advertise Pleasure’s Honey & Almonds Physique Lotion has been each fulfilling and rewarding. Honey & Almonds Physique Lotion is good for the winter season for its excellent mix of 100% almond oil and honey.”
Mimi Chakraborty remarked, “Because the ambassador for the Honey & Almonds Physique Lotion in West Bengal, working with Sanya and Medha has been a pleasant expertise. The TVC fantastically captures the essence of Pleasure’s flagship product Honey & Almonds Physique Lotion, and I’m grateful to be a part of this mission.”
Written with the View : afaqs