Piramal Pharma’s India Shopper Healthcare (ICH) as we speak introduced its affiliation with well-liked actress, Mrunal Thakur as its new model ambassador for its flagship skincare model, Lacto Calamine. With a legacy of providing efficient skincare options, Lacto Calamine goals to keep up its place as a number one knowledgeable for skincare.
Over the previous few a long time, the model has expanded its attain throughout a number of channels, together with pharmacies, cosmetics and basic shops, hyper and tremendous markets, different fashionable stores, and e-commerce platforms.
The model intends to strengthen its place within the skincare market by changing into the popular model for shoppers going through issues associated to oily pores and skin. Constructing on this positioning, Lacto Calamine is launching its new multi-media marketing campaign – Oily pores and skin hai to Lacto Calamine with Mrunal Thakur for its vary of merchandise. Within the subsequent 18-24 months, the model plans to develop its presence with a wider vary of merchandise and in newer channels and shops and speed up development on ecommerce portals.
Nandini Piramal, chairperson, Piramal Pharma stated, “The Indian skincare trade is rising quickly, pushed by rising shopper consciousness and demand for personalised merchandise. To satisfy these evolving wants, Lacto Calamine has expanded from its iconic lotion to a full skincare vary with over 20 new merchandise. With Mrunal Thakur as our new model ambassador, we’re reinforcing our dedication to construct a reputable and related model. Her affiliation, mixed with our expanded vary of sunscreens and face washes, will assist us join with a wider viewers and strengthen our place as a trusted skincare model. Recognized for her versatility and radiant presence, Mrunal will play a key function in introducing our new merchandise and rising the model’s visibility throughout various shopper teams.”
Talking on this affiliation with Lacto Calamine, Mrunal Thakur stated, “I’m honored to companion with a model that has earned the belief of generations for its dependable skincare options. Lacto Calamine’s mix of innovation and authenticity really displays my very own values in terms of magnificence. I’m excited to introduce these thoughtfully crafted merchandise to a wider viewers and encourage confidence in girls by selling wholesome, radiant pores and skin.”
Written with the View : afaqs
