Piramal Capital and Housing Finance (known as Piramal Finance), a subsidiary of Piramal Enterprises, has launched Parakh, a collection of brief movies specializing in the true lives of debtors. The movies, produced in 5 regional languages throughout Uttar Pradesh, Maharashtra, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, spotlight debtors’ intent (Neeyat) and documentation, demonstrating how Piramal Finance helps them in attaining their targets.
The Parakh collection options celebrities like Neelesh Misra, Nivedita Saraf, Brahmaji, Nizhalgal Ravi, and Vinaya Prasad, who current real-life tales of shoppers. The movies concentrate on people and small enterprise homeowners going through monetary challenges, highlighting Piramal Finance’s dedication to supporting underserved debtors and selling financial inclusion. The movies will premiere on Piramal Finance’s YouTube Channel.
Talking concerning the initiative, Arvind Iyer, head of selling at Piramal Finance, stated: “Parakh is extra than simply an initiative for us at Piramal Finance; it’s a mirrored image of our dedication to understanding our prospects past paperwork. It is about recognising their true intent and aspirations. These actual, unfiltered tales spotlight people who, regardless of challenges, take the vital step to hunt assist and switch their aspirations into actuality. By means of Parakh, we’re showcasing the humanity behind the numbers and redefining what lending means in India. Our perception in ‘Doing Nicely and Doing Good’ drives us to construct an empathetic monetary system, one which empowers people to attain their targets, regardless of how massive or small. These genuine tales not solely show our impression but additionally reshape the narrative of lending in India.”
Suyash Khabya, CCO at The Womb, stated: “As promoting creatives, we’re often certain by length, however this was a content material thought. Parakh gave us the possibility to delve deeper into the lives of our prospects…to inform tales which can be usually missed by typical promoting. No studio, no solid. The whole lot was real, uncooked, and actual. We felt the scent of their soil after we met the purchasers, and that displays within the content material. Parakh is a collection of human tales introduced by celebs like Neelesh Misra, Nivedita Saraf, and extra who anchored it for us. The year-long journey was fairly a humbling expertise for all of us at The Womb and Piramal Finance.”
Written with the View : afaqs