Pink Bangle has been appointed because the strategic and artistic communication companion for McCain’s India meals service division after an company large pitch. Pink Bangle will collaborate with McCain Meals India to boost the presence of manufacturers corresponding to V Crispers, SureCrisp, amongst others, within the Indian market.
McCain Meals is a world frozen meals merchandise model, with a powerful status for its frozen potato merchandise, significantly French fries. The corporate’s B2B division performs an important function in driving income and amplifying progress.
Talking on the event, Samantha Dutta, Director of Gross sales & Advertising and marketing, McCain India, mentioned “Regardless of already main the class, there may be nonetheless important room for progress as a result of low market penetration of frozen meals merchandise. This partnership will change how we have interaction and converse with clients, enhancing the affect of our communication. By demonstrating how our progressive value-added fries contribute to their enterprise, we purpose to not solely enhance our market share but additionally enhance buyer notion.”
“We’re delighted to companion with McCain Meals India. Our staff’s dedication to strategic options and artistic innovation align with McCain’s progress targets. We sit up for a profitable collaboration and having the ability to leverage all of our capabilities throughout technique, campaigns, content material and expertise for McCain Meals India,” mentioned Lakshmi Rebecca, Founder and CEO of Pink Bangle.
Written with the View : afaqs