Pidilite Industries, the makers of Fevicol, unveiled a brand new advert marketing campaign for Roff – it’s tile and stone adhesive model. The marketing campaign highlights the significance of utilizing dependable, high-quality tile adhesives to forestall breakages and make sure the sturdiness of interiors.
Talking on the marketing campaign launch, Salil Dalal, chief enterprise officer, Building Chemical substances, Pidilite Industries, says, “We wished to creatively convey the significance of utilizing trusted and specialised merchandise like Roff Tile and Stone Adhesives as an alternative of conventional cement, for long-term, stress-free dwelling. The TVC humorously emphasises how Roff Tile Adhesives are designed to offer householders with peace of thoughts. Pidilite’s Roff presents a variety of progressive and easy-to-use options for tile and stone fixing”
Talking on the marketing campaign launch, Piyush Pandey, chief advisor, Ogilvy, says, “Roff continues to construct on its humorous fashion of conveying that tiles caught with Roff don’t come off even when it faces excessive influence which might make tiles caught with extraordinary adhesives or cement fall off. This TVC, directed by Prasoon Pandey from Corcoise Movies, has an attractive and entertaining fashion typical of Pidilite Promoting. I’m certain the viewers will take pleasure in this communication, be persuaded to vary the best way tiles are fastened.”
With this marketing campaign, Roff highlights its give attention to dependable tile fixing merchandise that assist keep the sturdiness of houses. It is dwell throughout all of the platforms together with tv, digital, OTT and cinema.
Written with the View : afaqs