Forward of the marriage season, Peter England, the menswear model beneath Aditya Birla Trend and Retail, has partnered with filmmaker Karan Johar to unveil “The Bollywood Wedding ceremony”. This marketing campaign celebrates the mix of conventional class and modern fashion, inviting grooms and marriage ceremony visitors to step into the highlight with confidence and aptitude.
afaThe marketing campaign movie showcases Karan Johar on a playful quest to call the gathering, suggesting titles akin to “Dulha Sajake Rakhna” and “Baarat Ho Toh Aisi”. By these Bollywood-inspired names, Johar faucets into the glamour, grandeur, and drama synonymous with Indian cinema weddings. Delighted by the ultimate title, “The Bollywood Wedding ceremony,” Johar exclaims that this could possibly be the subsequent blockbuster—highlighting his perception within the assortment’s enchantment and its potential to captivate audiences.
With a concentrate on marriage ceremony and festive apparel, Peter England positions itself because the go-to vacation spot for trendy celebration put on. The marriage assortment contains a numerous vary of basic two- and three-piece fits, velvet bomber jackets, and tailor-made shirts.
Anil S Kumar, COO of Peter England, elaborated on the imaginative and prescient behind the marketing campaign: “‘The Bollywood Wedding ceremony’ marketing campaign, in collaboration with Karan Johar—a real icon in each movie and trend—embodies our dedication to empowering grooms and groomsmen to shine with confidence on their large day. We have now crafted a set that captures worldwide fashion, luxurious materials, and the magnetic attract of Bollywood, making Peter England the last word vacation spot for unforgettable marriage ceremony apparel.”
The marketing campaign is now dwell throughout India, spanning over 150 shops and reaching audiences by means of each conventional and digital media. It will likely be additional amplified by means of on-ground activations and thrilling content material collaborations, making a larger-than-life expertise for purchasers.
Written with the View : afaqs