PepsiCo and Hindustan Unilever (HUL) are amongst main multinational meals firms promoting merchandise of inferior dietary worth in India in comparison with their choices in rich nations, in response to a brand new report.
The Entry to Diet Initiative (ATNI), a world non-profit organisation, discovered that these company giants, alongside Danone and different worldwide manufacturers, are advertising and marketing merchandise with considerably decrease well being rankings in low-income markets.
The investigation, as reported by Reuters, revealed a stark disparity in dietary requirements, with merchandise offered in poorer nations scoring a mean of 1.8 out of 5 on the Well being Star Ranking system, while an identical manufacturers in high-income nations achieved a markedly higher rating of two.3.
India, alongside different growing nations corresponding to Pakistan, Nigeria, and the Philippines, seems to be receiving merchandise of lesser dietary worth. The ATNI index, which assessed 30 main meals firms together with PepsiCo, Unilever, Danone, and Nestle amongst others, is the primary of its variety to distinguish between merchandise offered in rich versus low-income nations.
The Well being Star Ranking system, developed in Australia and New Zealand, considers a rating above 3.5 as “more healthy”—a benchmark that merchandise in growing markets constantly did not method.
This revelation raises severe considerations about company double requirements in world meals advertising and marketing, significantly in huge markets like India, the place packaged meals consumption continues to rise quickly.
The findings, launched on Friday, mark the primary complete evaluation by ATNI since 2021 and recommend that multinational meals firms could also be prioritising revenue over dietary equality in growing markets.
Written with the View : afaqs