PayU, a digital monetary providers supplier, unveiled the ‘One PayU’ model advert movie. PayU goals to spotlight its function in digital funds, credit score options (LazyPay and PaySense), and PayTech as a Service (PaaS) by means of Wibmo.
The ‘One PayU’ movie highlights that whereas customers use PayU’s merchandise and group corporations, they might not recognise PayU because the driving drive behind these providers. PayU is integral to on-line funds, credit score purposes, and different monetary providers within the digital commerce ecosystem, although its presence will not be seen to customers.
Vijay Agicha, chief funding and transformation officer, PayU, stated, “The ‘One PayU’ movie highlights our dedication to making a seamless digital monetary providers platform for our clients. This movie is designed to lift consciousness about PayU’s function because the engine behind 90% of digital transactions in India. Whereas PayU operates with quiet effectivity, powering an enormous vary of digital funds, this marketing campaign creatively brings our very important function to the forefront. Our refreshed model id marks the subsequent part of development as we unify our choices throughout funds, credit score, and monetary providers, persevering with to ship modern, built-in options for all our stakeholders- companies, customers, and monetary establishments.”
The advert movie, conceptualised and executed by Sideways Consulting, opens with a scene of a younger boy making a web-based buy, thanking a PayU character personifying the model for enabling the transaction. Within the movie, PayU is proven as a vital enabler of digital monetary actions, equivalent to mortgage approvals and on-line funds, with customers thanking the PayU character in on a regular basis eventualities. This highlights PayU’s function in facilitating digital commerce throughout the nation.
The six-week ‘One PayU’ marketing campaign goals to succeed in 35 million customers and enhance consciousness amongst a further 50 million. Whereas digital is the first focus, the marketing campaign may also use conventional media and out-of-home (OOH) promoting. PayU will make use of programmatic and data-driven advertising to maximise influence, with Related TV (CTV) as a key channel within the video-first technique. The marketing campaign will initially goal eight metros earlier than increasing into Tier 2 and Tier 3 cities, selling PayU group merchandise to customers.
Written with the View : afaqs