Londonderry, Parle’s confectionery model, has launched its new marketing campaign with the tagline “Love you very very, my Londonderry.” The marketing campaign has been conceptualised and executed by advert company Rediffusion. The movie highlights how Londonderry has been a logo of affection and happiness for generations, turning into a part of life’s particular moments.
Vikram Raghav, advertising and marketing supervisor, Parle Merchandise, stated: “At Parle, we’ve at all times believed in creating merchandise that evoke pleasure and nostalgia. With Londonderry, we wished to go a step additional and craft a story that resonates with households throughout the nation. Rediffusion has finished a unbelievable job in capturing the essence of Londonderry and bringing our imaginative and prescient to life. We’re thrilled with the response up to now.”
Including to this, Pramod Sharma, nationwide inventive director, Rediffusion, shared: “Engaged on a model like Londonderry is at all times a rewarding expertise. The tagline ‘Love you very very, my Londonderry’ completely encapsulates the model’s common enchantment and emotional join. By way of this marketing campaign, we’ve sought to showcase Londonderry as greater than a candy deal with—it’s a token of affection, pleasure, and togetherness.”
The movie is at the moment being aired throughout varied platforms, reaching a large viewers.
Written with the View : afaqs