Look, a sensible lock display platform, introduced a brand new marketing campaign. This time, Look has teamed up with Indian Paralympic athlete and javelin star, Navdeep Singh for its newest ‘I Look, I Know’ marketing campaign. Within the movie, Navdeep steps right into a royal avatar to showcase how Look makes staying knowledgeable easy.
The marketing campaign video takes viewers on a journey the place custom meets expertise, as Navdeep Singh transforms right into a modern-day maharaja. Navdeep engages audiences whereas highlighting Look’s function of turning each lock display right into a second of discovery. The scenes function fast exchanges with guards and a gathering with the queen, highlighting Look-powered insights. The catchphrase “I Look, I Know” connects leisure with function for Gen Z and millennials.
Commenting on the marketing campaign, Navdeep Singh, stated, “Getting into the position of a royal for the primary time was a blast! This marketing campaign let me carry out my enjoyable aspect whereas staying true to who I’m—somebody who’s all the time up for a problem and by no means afraid to strive one thing new. Working with Look was a pure match as a result of, identical to me, it’s all about maintaining issues easy and actual, whereas nonetheless having a good time. ‘I Look, I Know’ completely captures the vibe of staying up to date with out lacking a beat.”
He additional stated, “I wish to specific my heartfelt gratitude to my supervisor for his relentless help and perception in my journey. A particular due to Staff Navdeep Singh for his or her arduous work and fervour, which made this collaboration a actuality. Collectively, now we have created one thing that evokes, connects, and celebrates the human spirit.”
Bikash Chowdhury, chief advertising and marketing officer at Look, stated, “We’re delighted to collaborate with Navdeep Singh for this marketing campaign. Navdeep’s inspiring journey and his capacity to attach with tens of millions by way of his resilience and willpower make him a super companion for Look. With our platform’s intensive attain of over 235 million customers throughout the nation, this marketing campaign celebrates the enjoyment of staying knowledgeable and engaged in real-time. At Look, we imagine that information is empowering, and we intention to encourage customers to discover the world with curiosity, confidence, and the facility of a look.”
Written with the View : afaqs