On Valentine’s Day in India, Tinder is launching the “Transfer On with Tinder” marketing campaign to assist customers after breakups. The marketing campaign contains initiatives, collaborations, and interactive experiences to assist singles transfer ahead. Globally, Tinder is updating its Discover part with new titles like ‘Critical Dater’, ‘Binge Watcher’, and ‘New Pals’, permitting customers to match based mostly on shared pursuits and relationship objectives.
Tinder has partnered with Blinkit in India to launch an interactive “Single Mode” slider on the supply app’s homepage. Clicking the slider directs customers to a “Transferring On with Tinder” web page, providing a step-by-step breakup restoration information. The web page suggests objects like tissues and sweets for emotional moments, scissors or lighters for discarding reminiscences, hair shade and jewellery for a makeover, and gymnasium tools for health. Every stage is linked to Blinkit’s quick-delivery merchandise, aiming to assist customers transfer on with sensible self-care.
Tinder has launched the “Axe Your Ex” marketing campaign with influencer Orry. Within the video, Orry encourages individuals to ship Tinder pictures with their exes to have them edited out, symbolizing a recent begin. The marketing campaign promotes shifting on with confidence and humor, utilizing traces like “Don’t simply be a liver, be a leaver!” and “They left you on learn, however you deserve the purple carpet!” Tinder goals to spotlight self-growth and new connections.
Moreover, Tinder gave the streets of Mumbai a daring makeover by remodeling a zebra crossing right into a Griebra Crossing—the place the levels of heartbreak met the streets. That includes phrases like ‘Tanhaai’, ‘Take Me Again’, ‘Tantrums’, and ‘Tears’, this set up at Carter Highway captured the emotional ups and downs of shifting on. However right here was the twist—as individuals stepped throughout the Griebra, they crossed over to the pleased facet! This playful activation served as a enjoyable reminder that generally all it takes is one assured step ahead to go away the previous behind!
Tinder additionally hosted “The Transfer On Recreation”, a pickleball occasion with Rackonnect on February 9. The occasion inspired singles to clarify decisions on and off the court docket whereas offering a social house to fulfill new individuals.
Tinder partnered with Gaysi Household to create an set up that includes testimonies from India’s queer neighborhood on coping with heartbreak and shifting on. The set up is a part of Gaysi Household’s Opn Artwork Home in Delhi on February 15-16. Guests can learn the testimonies and participate in actions like writing letters to exes. Opn Artwork Home will showcase over 80 artists and embody artworks, workshops, a bazaar, and stay music.
“Tinder has at all times been about embracing new prospects, and our Transfer On marketing campaign is all about making the following chapter thrilling. Whether or not it’s teaming up with Blinkit and Gaysi Household, sharing a enjoyable second with Orry, or diving into interactive experiences like Pickleball and Griebra, we need to remind singles that shifting on could be enjoyable, empowering, and releasing. We’re additionally making it simpler for singles to match with intention—globally, Tinder’s Discover part is increasing with new titles like ‘Critical Dater,’ ‘Binge Watcher,’ and ‘New Pals’, serving to individuals join over shared pursuits and relationship objectives. Our mission is easy: to provide singles the liberty thus far on their very own phrases—whether or not it’s one thing severe, informal, or simply new connections,” mentioned Anukool Kumar, head of promoting at Tinder in India.
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