Orient Electrical, a part of CK Birla Group, has launched its new digital marketing campaign, Thoughtfully Curated Lights for Your Residence, geared toward showcasing its vary of modern and aesthetically pleasing lighting options for contemporary dwelling areas.
The digital movie showcases how proper lighting can rework areas and elevate experiences. The movie unfolds the story of a contemporary nuclear household, capturing the heat of their on a regular basis moments, enhanced by totally different lighting options from Orient Electrical. This movie serves because the launchpad for the marketing campaign, which is able to utilise totally different content material codecs to focus on Orient Electrical’s thoughtfully curated lighting options designed for each house, temper, and wish.
Anika Agarwal, chief advertising and marketing and buyer expertise officer, Orient Electrical stated, “The inspiration behind our marketing campaign is rooted within the transformative energy of lighting in shaping the ambiance and really feel of a house. We now have kicked off the marketing campaign with a digital movie that showcases how our numerous lighting options can flip strange moments into extraordinary ones, encouraging householders to reimagine their areas. The marketing campaign continues with a powerful social and digital media presence, providing instructional and experiential content material throughout a number of platforms, supported by premium placements to achieve the fitting audiences. At Orient Electrical, our objective is to ship high-quality, premium lighting options that concentrate on each performance and aesthetics, serving to our prospects create houses that mirror their private model and elevate their on a regular basis experiences.”
The marketing campaign can have a large attain throughout social media and digital platforms, together with YouTube, Meta, and Inshorts, supported by collaborations with each nationwide and regional influencers. Placements on Linked TV platforms will improve outreach, whereas focused placements in premium housing societies throughout main metro cities will join immediately with householders. Moreover, the corporate will use digital hoardings in high-traffic malls and distinguished places in choose cities to reinforce model visibility and reinforce the marketing campaign’s message.
Written with the View : afaqs