OpenAI has appointed Kate Rouch as its first-ever chief advertising officer (CMO).In her new function, she’s going to lead the advertising efforts for OpenAI’s vary of merchandise, together with ChatGPT, concentrating on each shopper and enterprise audiences. Rouch is ready to start her new function at OpenAI on December 10.
Rouch began her profession as a marketing consultant at The Bridgespan Group earlier than shifting on to Meta, the place she spent greater than ten years. As vice chairman and world head of brand name and product advertising, she led advertising efforts for Instagram, WhatsApp, Messenger, and Fb.
Her experience in managing various market sectors, starting from cryptocurrency at Coinbase to social media at Meta, is taken into account a big benefit for OpenAI because it enters an important part of growth.
Written with the View : afaqs