Unicommerce, an e-commerce enablement SaaS platforms, as we speak shared the web procuring tendencies from 2024. As per Unicommerce’ evaluation, the 2 main classes accounting for the majority of on-line orders in 2024 had been Trend & Equipment (30%) and Magnificence, Wellness & Private Care (19%).
The evaluation additionally sheds mild on the rising penetration of on-line procuring in smaller cities. In CY 2024, Tier-3 cities recorded a major YoY order quantity development throughout a number of classes. Journey equipment, led by backpacks, laptop computer sleeves, hardcase trolley baggage, and motorbike gear like leg pouches, cell holders, and saddlebags, witnessed over 200% development, watches logged over 100% development, books registered over 85% development, and gaming equipment noticed over 60% order quantity development throughout 2024.
The Common Order Worth (AoV) throughout product classes witnessed a large improve, with FMCG topping the chart with an increase of round 17% from Rs 450+ to Rs 530+ throughout CY 2024 as in comparison with CY 2023. Electronics & House Home equipment recorded roughly 12% leap in AoV from Rs 1690+ in 2023 to Rs 1900+ in 2024. House Decor additionally recorded over 12% AoV development, rising from Rs 690+ in 2023 to Rs 780+ in 2024.
As extra manufacturers provided unique reductions and limited-time offers in 2024, greater reductions had been noticed throughout high quantity classes, together with vogue, equipment, magnificence, wellness, and private care, well being and pharma and FMCG items. The reductions ranged between 15-30% through the yr. This determine was within the vary of 10-25% in 2023.
Returns are an essential side of on-line commerce, with manufacturers and marketplaces putting a variety of emphasis on utilizing know-how to attain better operational effectivity and to reinforce client expertise. In CY 2023, the proportion of return orders initiated by clients was round 10%, which dropped to 7.8% in 2024. However, the Return to origin (RTO) orders, that are undeliverable orders, grew barely from 6.2% in 2023 to 7.3% in 2024.
In CY 2024, 62% of orders positioned had been pay as you go, and these witnessed decrease returns, with solely 10% of them returned as in comparison with CoD (Money on Supply) orders, which noticed greater returns of roughly 24% throughout the identical interval.
The rising adoption of omnichannel was seen in a 40% improve within the variety of shops that deployed omnichannel know-how. Ship-from-store order volumes elevated by 50% in CY 2024 over CY 2023. Ship-from-store orders are on-line orders that manufacturers course of by way of their bodily shops.
The evaluation relies on transactions processed on Unicommerce’s platform in CY 2023 and 2024. In CY 2024, Unicommerce processed practically 900 mn transactions on its platform.
Written with the View : afaqs