Fuse, a worldwide sports activities and leisure company below Omnicom Media Group (OMG), has opened a brand new workplace in Mumbai, India, led by Jigar Rambhia. The company will give attention to increasing sports activities advertising in India and offering complete partnership providers for manufacturers.
Rambhia beforehand held the place of chief working officer of Sporjo – a sports activities business consultancy – the place he was pivotal in driving development for the enterprise. Previous to this, he spent 16 years at Wavemaker and labored throughout companies together with TME (Rediffusion Y&R) and Madison Communications.
Kartik Sharma, group CEO, Omnicom Media Group India mentioned: “Sport and tradition are more and more seen to be vital development drivers for manufacturers and so we’re excited to convey Fuse’s experience into the market – it additional underpins our dedication to create transformational experiences for our shoppers.”
Echoing Sharma’s sentiment, Rambhia added: “The momentum in sports activities in India is at an thrilling juncture and we’re totally outfitted to capitalise on this to drive efficient partnerships for manufacturers. Sport has more and more turn out to be a significant a part of India’s cultural material, and with Fuse, we’re strategically positioned to assist manufacturers harness the facility of this medium to drive deeper connections with audiences throughout the market.”
The brand new workplace formally launches with Shriram Finance and Uni League Cricket as shoppers and can have a specific give attention to supporting manufacturers with strategic planning and activation of efficient sports activities partnerships.
India’s sports activities panorama, dominated by cricket, has expanded with the rising reputation of Kabaddi, Soccer, and Badminton, alongside robust performances on the Olympics and Paralympics. The sports activities ecosystem is valued at over USD 1.8 billion, with development pushed by expertise, OTT platforms, and immersive experiences. This shift is fostering rising expertise in a number of sports activities and rising model funding in sports activities advertising.
Most not too long ago, Fuse launched in Spain, with Juli Ferre heading the enterprise and in Brazil led by Luiz Fiorese. Fuse’s present worldwide shoppers embody PepsiCo, Nissan and Philips.
Commenting on India workplace launch, Louise Johnson, international CEO at Fuse, mentioned: “Fuse’s enlargement and launch in India marks yet one more crucial milestone for us, underscoring our dedication to driving development for manufacturers by means of the facility of sports activities and leisure. With Fuse’s specialist sports activities advertising experience mixed with Omnicom Media Group’s information and expertise providing, we’re exceptionally positioned to capitalise on the sports activities market in India. Via our in depth community and below the management of Jigar we will supply manufacturers the prospect to create memorable experiences for his or her audiences and combine themselves into the center of India’s sporting tradition.”
Written with the View : afaqs