Olyv, a digital lending platform dedicated to making sure monetary inclusion and guaranteeing democratisation of Credit score entry throughout India, introduced partnership with cricketer Sourav Ganguly. This collaboration brings collectively Ganguly’s daring and iconic model presence and Olyv’s progressive method to democratise monetary companies throughout India.
By positioning Ganguly as a model ambassador, Olyv goals to leverage his highly effective narrative of resilience, belief, and breaking limitations to encourage hundreds of thousands of Indians in direction of monetary empowerment. Ganguly would be the face behind Olyv’s various monetary merchandise, from Digital Lending to Credit score Well being and Gold Financial savings, making monetary options accessible to underserved segments throughout the nation.
The partnership will entail complete advertising campaigns throughout a number of ATL, BTL and digital channels enhancing the notice and adoption of brand name Olyv throughout the completely different TG bases of India. Via relatable and impactful campaigns deliberate forward in future, Olyv intends to strengthen its dedication to creating significant alternatives, significantly for these traditionally marginalised within the monetary ecosystem.
Rohit Garg, co-founder and CEO, Olyv, stated, “Very similar to Dada’s management remodeled Indian cricket, we at Olyv search to empower individuals to make daring monetary strikes and obtain their goals. Sourav Ganguly embodies our imaginative and prescient of being a ‘Accomplice to the Aspirations of Rising India’; one that’s fearless, reliable, and at all times dedicated to breaking new floor. As somebody who instructions the love and adulation of each Indian, he has developed right into a family title. This makes him good for advancing Olyv’s presence throughout the nationwide populace and connecting with our various base, particularly within the rising markets of Tier-2 and past geos.”
Olyv is constructing on Saurav Ganguly’s pan-India attraction that transcends generational gaps and his means to encourage belief amongst his followers. Simply as Ganguly led the ‘Boys in Blue’ from the entrance, Olyv intends to stay on the vanguard of the Indian fintech vista. The model is providing run-of-the-mill monetary companies and laying down the very pathway to monetary independence and inclusion within the nation. In the end, the collaboration intends to create an emotional resonance with hundreds of thousands, connecting Olyv’s progressive monetary options with the aspirational spirit of rising India.
Written with the View : afaqs