Pravis, a advertising and marketing company, introduced the appointment of Ritu Sharda as its companion and chief inventive officer. With over twenty years of expertise within the business, Sharda joins Pravis from Ogilvy.
In her new function, Sharda will oversee Pravis’ inventive technique, aligning brand-building and efficiency advertising and marketing to deal with enterprise challenges.
Ritu Sharda, companion and chief inventive officer, Pravis said “Creativity within the digital world is being compelled into silos —model storytelling on one aspect, efficiency advertising and marketing on the opposite. However true model success comes from integrating the 2 seamlessly. That’s what excites me about Pravis. It’s constructed to be tech- first, with no silos and a compensation mannequin tied to model success. That is the place I see the long run, and I’m excited to construct it with them.”
Vishal Gupta, co-founder of Pravis, added, “Manufacturers have cut up businesses to handle completely different components of the advertising and marketing funnel, leading to decrease possession and agility. At Pravis, we take full possession of all the funnel and tie our remuneration mannequin to model development. With Ritu Sharda on board, we now have one of many sharpest inventive minds making certain that the ability of creativity flows via all the funnel seamlessly.”
With 24 years of expertise, Sharda has labored on manufacturers together with Mirinda, 7 Up, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia Cement, Mom Dairy, and Dabur.
Prashant Sinha, co-founder of Pravis, commented, “In a market of sameness, nice creativity acts as a drive multiplier—driving each model differentiation and the effectivity of selling spends. Ritu, together with her observe file of delivering award-winning, culture-defining work, will make sure that creativity turns into a development engine, not an afterthought in a digital-first world.”
Written with the View : afaqs