On the twenty fourth annual Effie India Awards, Mondelez India Meals was adjudged because the Effie Shopper of the Yr, whereas Ogilvy Group India was named Effie Company of the Yr.
Ogilvy scored a complete of 537 factors adopted by Leo with 495 factors. McCann Worldgroup India scored 390 factors.
The Grand Effie was awarded to Leo for ACKO Normal Insurance coverage’s marketing campaign ACKO: Well being Insurance coverage Ki Subah Ho Gayi Mamu.
The 2024 version garnered 1,152 entries from 75 businesses, reinforcing Effie India’s standing because the second-largest Effie globally by way of participation. 486 jury members, together with 254 advertising professionals, spent their time and insights on the judging course of that spanned throughout Mumbai, Delhi, and Bangalore.
Rana Barua, president, The Promoting Membership and Group CEO, HAVAS India, South East and North Asia (Japan and South Korea), Havas Group – India mentioned, “The Effie India Awards exemplify the facility of strategic creativity and impactful storytelling. This yr, with over 1,152 entries and a unprecedented degree of participation, the awards proceed to set benchmarks for the trade. Congratulations to all of the winners for his or her progressive campaigns that resonate deeply with audiences and drive measurable affect. These awards replicate the collaborative brilliance of our trade, and I’m happy with what we have now achieved collectively.”
Mitrajit Bhattacharya, chairperson, Effie India Awards, The Promoting Membership and founder and president, The Horologists, mentioned, “It’s unimaginable to witness the evolution of the Effie India Awards over the previous 23 years. The awards are greater than only a celebration, and as soon as once more strengthened the facility of creativity mixed with participation from 75 businesses and an distinctive jury of 486 specialists.”
Elaborating on the awards, Pradeep Dwivedi, co-chairperson, Effie India Awards, The Promoting Membership and group CEO, Eros Media World added, “The Effie India Awards have turn out to be a cornerstone of the promoting and advertising panorama, bringing collectively the most effective minds within the enterprise.”
Written with the View : afaqs