Nykaa Wali Shaadi is a brand new collection premiering on Jio Cinema on January 31, which follows the journeys of 4 actual brides as they put together for his or her weddings. The collection showcases how Nykaa helps these brides obtain their dream bridal magnificence seems to be, providing customized steerage and wonder options. Every bride’s transformation is documented, highlighting their tales and the connection between their magnificence and their special occasion.
THE BRIDES:
Jagriti Rajulu: Jagriti’s marriage ceremony is a celebration of resilience. After being recognized with breast most cancers shortly after her engagement, she underwent surgical procedure, chemotherapy, and radiation, however by no means gave up on her dream of a vibrant marriage ceremony. Her story highlights restoration and interior energy.
Seema Priyanka Gowdar: Seema, a adorned military officer, has devoted her life to serving her nation, together with missions on the Indo-China border and in Sudan. Her marriage ceremony is a second for Seema to embrace her personal magnificence and permit herself to be celebrated.
Maiti Shahani Kapoor: Maiti’s marriage ceremony blends her Nepali-Sindhi heritage together with her accomplice Mushad’s Parsi-Punjabi roots. Her journey displays the great thing about embracing each custom and modernity, and Nykaa helped her create a glance that mirrored her private evolution.
Avantika Chhabria: Avantika and Divyam’s story is a few long-lasting love that started in seventh grade. What began as a friendship grew over 15 years into a powerful partnership based mostly on belief and shared desires. Their marriage ceremony marks the fruits of a bond that has advanced over time.
Falguni Nayar, govt chairperson, MD and CEO of Nykaa, shared, “Weddings are pivotal magnificence moments, and at Nykaa, we perceive how important it’s for brides to really feel assured and radiant on their special occasion. We’ve got at all times believed that magnificence is private—it’s about embracing your true self. We’re not simply promoting merchandise; we’re right here to information, educate, and empower our clients to really feel assured in who they’re. Whether or not by means of our on-line platforms or in our shops throughout India, we join with them on a deeper stage, providing professional recommendation and customized steerage to assist them uncover the sweetness that’s uniquely theirs.”
Zoya Akhtar added “At Tiger Child, we endeavour to inform tales that although various in format, are equally impactful. Via our collaboration with Nykaa, we bought to spotlight the glory of Indian weddings by means of highly effective narratives that commemorate girls and wonder each interior and outer.”
Reema Kagti stated, “Partnering with Nykaa on this thrilling undertaking permits us to carry genuine narratives of energy and wonder to life. With Tiger Telly, we’re crafting highly effective tales in each brief and lengthy codecs, and we look ahead to sharing these heartfelt, empowering journeys with the viewers.”
Speaking about this Partnership, Vivek Mohan Sharma, head – branded content material and MTV properties income, JioStar says “We’re continuously difficult the established order with boundary-pushing collaborations, and Nykaa Wali Shaadi is an ideal instance of this strategy. This isn’t simply one other magnificence present; it’s a celebration of actual brides and their private tales, crafted with Nykaa’s ethos of customized, inclusive magnificence at its core. Via this partnership we’re driving an emotional reference to audiences making a second of actual transformation. This collaboration delivers a robust model expertise, amplifying Nykaa’s presence and influence, whereas providing our viewers content material that resonates on a deeper, extra significant stage.”
“My marriage ceremony day was a celebration of affection, life, resilience, and energy. I liked how I seemed and totally loved being a part of the present. By staying true to my pores and skin tone, hair size, make-up type, and heritage—whereas marrying the person of my desires and being surrounded by the individuals who matter most—I felt really radiant. I’ve learnt that magnificence comes alive in the way in which you’re keen on your self regardless of the adjustments, within the kindness you present others, and within the resilience that retains you transferring ahead. My marriage ceremony look wasn’t nearly look, it captured the energy and transformation I’ve embraced, making the celebrations really memorable.” – Jagriti
“My journey with Nykaa throughout our marriage ceremony was about extra than simply magnificence, it was about embracing braveness, individuality, and magnificence. As a girl guarding the nation, I’ve at all times believed in main with energy and resilience. From boots to heels, this collaboration symbolised my transformation, displaying how boldness and wonder coexist. Nykaa introduced collectively unbelievable expertise and creativity, making each second unforgettable. The artistry wasn’t nearly enhancing my look; it honored the story of a girl who balances grace with grit. I envisioned our marriage ceremony as a dream celebration, and with Nykaa’s contact, it really turned one. Thanks for making me really feel beautiful and elevating the whole expertise, it was a real reflection of who I’m: fearless, daring, and unapologetically me!” – Seema
“My three-day journey with the Nykaa crew was unforgettable, due to their unbelievable help. They made every little thing clean and a lot enjoyable. Nykaa helped me embrace my individuality and jogged my memory that magnificence isn’t nearly how we glance—it’s about feeling assured and robust. After we really feel assured, we really shine.” – Maiti
“Working with the Nykaa Wali Shaadi crew felt like an ideal extension of our journey. From the beginning, it was about celebrating the love Divyam and I’ve nurtured over 15 years. The method was seamless, joyful, and unforgettable, identical to our story. It was a stupendous manifestation of every little thing we dreamed of.” – Avantika
Written with the View : afaqs