Nila Areas, a luxurious actual property firm, launched an outside roadblock marketing campaign in Ahmedabad. Designed by Interbrand and executed with Instances OOH, the marketing campaign featured visuals at key areas, together with main routes and pathways to the live performance venue. The marketing campaign related a world occasion with the aspirations of Ahmedabad’s city neighborhood.
Deep Vadodaria, CEO of Nila Areas, mentioned, “This marketing campaign underscores our dedication to creating daring, impactful experiences that resonate with our viewers. By leveraging the dimensions and attain of 120 digital screens throughout Ahmedabad, we needed to showcase our flagship growth, Vida, whereas reflecting our imaginative and prescient of redefining city dwelling. The roadblock marketing campaign allowed us to attach with our neighborhood in a dynamic manner, creating significant touchpoints that align with our ethos of innovation and progressiveness.”
Talking concerning the marketing campaign, Ashish Mishra, CEO, interbrand, India & South Asia, mentioned, “Context was all the time the whole lot and immediately topicality drives social. What it means for manufacturers is a brand new strategy to utilizing media past conventional planning. However this works provided that one can create an genuine connection for the model and the topicality. In Nila we had the boldness and sense to take action. So, to leverage the live performance frenzy and join with the appropriate viewers for seeding present and future plans, the cool and iconoclastic wellness realty model made an unmissable iconic transfer of an outside roadblock for its growth ‘Vida’. The significant connection got here by means of a refined suggestion to dwell life’s each second absolutely. On the celebrated occasion now, and at Vida residences daily.”
Written with the View : afaqs