Marico Restricted’s Nihar Naturals has launched its newest TVC marketing campaign highlighting the health of hair with common hair oiling. With this new marketing campaign, the model showcases how hair may be robust, and construct resistance to various kinds of hair remedy and environmental exposures.
The model has roped in well-known actress and mannequin, Rukmini Maitra to be the face of the marketing campaign. Nihar Naturals highlights its Coconut Hair Oil infused with methi and jasmine, emphasising the importance of normal hair oiling. The model positions this oil as important for sustaining hair well being, advocating for a constant hair care routine to make sure optimum energy and vitality.
Talking on the launch of the brand new marketing campaign, Somasree Bose Awasthi, chief advertising officer, Marico, stated, “Our new marketing campaign is all about fearless and match hair- With the present environmental and life-style modifications, our hair undergoes numerous moments of torture making it inclined to break. Via this marketing campaign, we need to encourage our shoppers to grease their hair recurrently with Nihar Naturals: with the goodness of Coconut and Methi, which gives you 2x stronger and thick hair. We’re additionally thrilled to deliver onboard Rukmini Maitra who connects with the Bengali viewers authentically, reinforcing our marketing campaign’s messaging of specializing in hair health.”
The brand new advert marketing campaign will likely be accessible throughout tv, digital, and social media platforms, making certain a large attain and engagement among the many model’s shoppers.
Written with the View : afaqs