Nickelodeon India reported a profitable July-September quarter with nationwide campaigns focusing on kids. Regardless of being a non-festive interval, the model maintained visibility by on-ground and digital initiatives.
Key actions included the #FeatureYourTeacher marketing campaign for Instructor’s Day, the place Nicktoons Chikoo and Bunty visited colleges in Delhi, and the #ToastYourDost marketing campaign for Friendship Day at Shrimad Rajchandra Divine Contact Faculty in Ahmedabad.
Nickelodeon additionally collaborated with Area Kidz India in Chennai for an academic area exploration expertise. Moreover, the discharge of “Motu Patlu and Mission Kung Fu Child” featured interactive storytelling classes and native excursions in Ahmedabad, combining leisure with engagement.
Commenting on Nick’s potential to have interaction youngsters throughout the board, Anu Sikka, enterprise head – Youngsters TV Community, Viacom18, stated, “At Nickelodeon, we goal to create experiences that do greater than entertain—they encourage studying, development, and pleasure. This quarter, we efficiently deepened our engagement with youngsters by immersive experiences and collaborations that left an enduring affect. As we look forward to the festive season, we’re excited to proceed partnering with manufacturers and stakeholders, on each nationwide and hyperlocal ranges, to ship enriching and significant worth propositions.”
This quarter additionally marked the enlargement of Nickelodeon’s Faculty Contact Program in key focus markets, partaking 1000’s of youngsters in colleges by interactive and artistic experiences.
Nickelodeon India has seen a rise in sponsors and companions as a consequence of its sturdy reference to kids. Manufacturers resembling Yipee, Complan, MamaEarth, Dr. Oetker, Babool, Kellogg’s, Ghadi, Huggies, Mammy Poko Pants, Ryan Worldwide Faculty, Area Kidz India, and Shrimad Rajchandra Divine Contact have aligned with Nickelodeon’s mission to ship value-driven leisure for teenagers.
Additional underscoring Nickelodeon’s affect, its partnership with Fevicreate Thought Labs, Pidilite’s annual artwork and craft competitors, lately earned the celebrated ANN Award for “Finest Stay Motion Program” within the Sheetal Labru, Principal of Ryan Worldwide Faculty stated, “We’re thrilled to accomplice with Nick for this 12 months’s Instructor’s Day celebration. The celebration introduced a contemporary and interesting method to honouring educators, making the day actually memorable. The interactive actions, the place college students guided their lecturers by enjoyable challenges, showcased the particular bond between them. We’re proud to see our college students categorical their gratitude in such artistic methods.”
“At Shrimad Rajchandra Divinetouch, we’re dedicated to creating a world neighborhood of purpose-driven people by delivering values by partaking and immersive codecs. Our method is to make studying gratifying, impactful, and subsequently, straightforward to internalise for younger kids. This Friendship’s Day, we’re thrilled to hitch fingers with Nick to rejoice the particular bond of friendship, combining our imaginative and prescient with a enjoyable and memorable exercise” Added, Sapna Shroff, trustee, Shrimad Rajchandra Divinetouch.
Srimathy Kesan, founder and CEO, Area Kidz India stated, “Right here at Area Kidz India, our goal is to encourage and interact kids within the wonders of area science and expertise. We’re thrilled to collaborate with Nick, the pioneers of their area, the place we goal to additional ignite curiosity and encourage the following era to achieve for the celebs. By combining leisure with schooling, we hope to make studying about area accessible and thrilling for youngsters in every single place. Nick’s Abhimanyu is a prodigy in himself, it was an important expertise having him on the heart, taking youngsters by his world.”
Written with the View : afaqs