Netflix India has unveiled a brand new marketing campaign for Diwali, titled ‘Har Parivaar Ke Liye,’ is an ode to the facility of tales in bringing individuals collectively. It displays how Netflix brings households, mates, and even strangers nearer, celebrating togetherness and discovery by way of its broad number of tales.
Whether or not it’s a busy practice, a boys’ hostel, or a household film evening, Netflix is correct there—connecting household, mates, and strangers by way of memes, marathon binges, or that acquainted ‘Are you continue to watching?’ immediate.
Talking in regards to the marketing campaign, Srivats TS, vp – advertising and marketing, Netflix India, says, “Netflix has quite a lot of tales for everybody to find, and is a conduit for conversations and connections. These are tales that followers join over, whether or not it is by way of that heartwarming scene you could’t assist however share with a buddy residing continents away, and even when bonding with a stranger over your most beloved characters whilst you look forward to the practice. This Diwali, as all of us have fun with the households we love, we as Netflix wished to have fun this rising parivar of followers which have solid particular connections with our movies, collection and model in India.”
The movie directed by Akash Bhatia and produced by LoudMouth was created in collaboration with Toaster.
Ira G, chief inventive officer, Toaster, provides, “The movie is a big greeting card from Netflix to its Followers. The easy perception for us was – the place there’s household there’s connection and the place there’s connection there’s household. A shared love for a chunk of movie or collection is sufficient to spark a connection and right now “what are you watching” is the brand new “khaana khaya kya”. With this movie, we’re celebrating all the gorgeous connections we make.”
The marketing campaign makes use of moments and vibrant visuals to spotlight Netflix as a buddy who introduces audiences to unforgettable characters, tales, and shared experiences. It is going to be amplified throughout digital, TV, OOH and in-cinema.
Written with the View : afaqs