After over two years since information broadcaster NDTV pulled out of the tv ranking system of Broadcast Viewers Analysis Council (BARC), it has now resumed it.
The broadcaster pulled out of the measuring system in March 2022 days earlier than BARC India resumed the publishing of TV information scores after a 18 months suspension. BARC had suspended scores for information channels in October 2020 after allegations that channel scores had been rigged by a couple of influential broadcasters.
NDTV was one of many first information channels to tug out of the system. It was adopted by Zee Media in September and iTV Community in November.
Written with the View : afaqs