NODWIN Gaming, a new-age youth leisure, gaming, and esports and a cloth subsidiary of Nazara Applied sciences, at this time introduced the acquisition of AFK Gaming, a gaming and esports media firm topic to closing formalities. With this, AFK Gaming will change into a totally owned subsidiary of NODWIN Gaming.
This acquisition strengthens NODWIN Gaming’s esports associated content material manufacturing and distribution, and advertising and PR providers capabilities. These capabilities will improve NODWIN Gaming’s choices to manufacturers and publishers.
The acquisition of 93% of the share capital of AFK Gaming shall be a mix of money and inventory swap of NODWIN Gaming shares for a complete consideration of Rs 7.6 Crores. NODWIN already owned the stability 7% of AFK beforehand. As a part of this transaction, the founders will change into shareholders of NODWIN Gaming and be built-in into totally different verticals within the NODWIN Gaming ecosystem.
In 2017, NODWIN Gaming led AFK Gaming’s first spherical of funding as a strategic investor, serving to the founders flip their interest right into a enterprise. This acquisition completes the lifecycle of NODWIN’s strategic funding into the corporate, making AFK a 100% subsidiary on shut.
Based in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming, via its web site and its specifically curated gaming enterprise publication Pixel P&L, its company vertical, Max Stage, gives bespoke advertising providers to groups, match organisers, sport publishers and types trying to join with gaming and esports audiences. This consists of marketing campaign administration, IP constructing, content material manufacturing, video modifying, consultancy, social media advertising, influencer applications and public relations & communications as effectively. Its clientele consists of manufacturers like ASUS ROG, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Video games, TVS and extra. Max Stage has labored carefully with NODWIN Gaming for a majority of its IPs and white-labelsolutions.
Nishant will be a part of the founders’ workplace to work on strategic initiatives throughout the NODWIN Group, whereas constructing out Pixel P&L as a media product inside the firm. Rakesh shall be part of the bigger NODWIN workforce, specializing in augmenting the corporate’s means to construct tech led merchandise and Siddharth will proceed to move Max Stage, specializing in prime quality, price environment friendly, advertising and PR providers.
Akshat Rathee, co-founder of NODWIN Gaming, commented: “I’ve recognized Nishant, Sid and Rakesh because the inception of AFK Gaming. All of us began out on the similar time, whereas the esports trade in India was simply starting to choose up. We have now constructed respect for one another over time by butting heads, competing, collaborating and supporting one another when there was little hope. I’ve learnt to admire their means to persevere, pivot and be true to the fan. This focus is to be treasured. Upon getting that respect and understanding of our strengths and weaknesses, working collectively is a pure causality. As we come collectively as one group, I welcome them as shareholders of NODWIN Gaming and as leaders in our group. I stay up for the various missions we are going to choose up and go on collectively.”
Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, co-founders of AFK Gaming, acknowledged: “Becoming a member of the NODWIN group seems like a homecoming for us. When esports was barely a coined time period, Akshat and us agreed to work to develop the market moderately than compete in an trade that had but to show itself. This led to an extended and trust-imbued relationship the place Akshat watched over us as a good friend, investor, mentor and board member. Now that the trade has matured a bit, our present synergies with NODWIN permit us to hit the bottom working and we’re assured in our means to unlock the subsequent degree of progress for the group!”
This deal enhances NODWIN Gaming’s latest strategic strikes, together with the acquisition of Trinity Gaming India, Comedian Con in India, German esports and gaming advertising company Freaks 4U Gaming, West Asia and Turkey-focused advertising company Publishme, Singapore-based reside occasions agency Branded, and Turkish esports and gaming firm Ninja International.
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