Natural India, a model beneath Tata Shopper Merchandise Restricted, has launched a brand new marketing campaign titled ‘Sirf Naam Se Nahi, Kaam Se Natural’, that includes cricketer Sachin Tendulkar. The marketing campaign goals to boost consciousness about what makes a product genuinely natural and encourages shoppers to confirm claims made on packaging.
The initiative comes amid rising curiosity in well being and wellness merchandise, significantly natural meals and drinks. As extra merchandise out there declare to be ‘natural,’ the marketing campaign seeks to spotlight the significance of proof, transparency, and normal compliance within the section.
By means of a model movie, the marketing campaign positions Sachin Tendulkar as a voice urging shoppers to look past labels and query the authenticity of natural claims. It additionally attracts consideration to Natural India’s inside practices, which embody conducting over 600 exams on herbs and sourcing from greater than 2,000 farmers. The corporate additionally holds a number of world natural certifications.
Tendulkar, within the movie, says: “Sirf Naam se nahi, Kaam se natural.” He provides, “In as we speak’s world, it’s vital to ask the place your meals comes from and the way it’s grown. What drew me to Natural India is their integrity; every thing they are saying, they again up with motion. This movie displays that honesty and encourages folks to decide on with care.”
Puneet Das, President – Packaged Drinks, India & South Asia, Tata Shopper Merchandise, mentioned: “Whereas there’s rising consciousness about the advantage of natural meals and drinks, there’s additionally a rise in client skepticism and lack of information concerning the authenticity of those merchandise. With this marketing campaign, we’re urging the shoppers to query the authenticity of assorted Natural merchandise and reinforce what really makes a product natural. Natural India has all the time believed that authenticity have to be earned, not claimed.”
The marketing campaign will roll out throughout digital platforms, with further help via influencer engagement and community-driven storytelling.
Written with the View : afaqs
