Simply in time for Valentine’s Day, consumers can now get the most recent menswear types from JACK & JONES, the worldwide trend model, delivered beginning half-hour, with M-Now. To announce the launch, Myntra and JACK & JONES launched a digital movie. The movie encapsulates the mix of pace, model, and spontaneity that defines the M-Now expertise. JACK & JONES will provide over 300 types throughout classes corresponding to denims, t-shirts, shorts, trousers and extra.
Clients can neglect frantic last-minute mall dashes or rummaging by means of the closet. From stylish tees and classy jackets to these must-have denim items, M-Now ensures prospects are at all times dressed to impress, regardless of the event.
Talking on the marketing campaign, Ashish Shuka, vice president- buyer expertise, Contact Centre & Provide Chain, mentioned, “At Myntra, we’re dedicated to enhancing the procuring expertise by mixing pace, comfort, and premium trend. With JACK & JONES now on M-Now, we’re empowering prospects to entry their favourite types beginning half-hour, making certain they’re at all times ready to make an announcement, regardless of the event. This partnership underscores our mission to ship unparalleled worth to our prospects, making Myntra the go-to vacation spot for all their trend wants.”
The movie opens on an empty metropolis road, the place a Myntra M-Now supply government pulls up on his bike, cross-checking directions for a package deal from JACK & JONES. The quiet scene takes an surprising flip as a hand emerges from close by bushes, signaling the supply government to move over the parcel. A twist reveals that this seemingly mysterious encounter is a results of occasions that unfolded simply minutes earlier.
The story rewinds to a relatable, real-life state of affairs: a younger man in his early twenties, hanging out along with his girlfriend in a automotive. Issues hit pause when she abruptly receives a textual content message reminding her that she wants to go residence. Within the rush to go away, she zooms off in her automotive, leaving him standing exterior in nothing however his JACK & JONES jeans.
Whereas he watches her automotive pace away, a textual content from his good friend flashes on his telephone: “Occasion’s on, bro?” Realising his wardrobe emergency, he opens the Myntra app, navigates to the JACK & JONES retailer, and orders a t-shirt and jacket. Myntra’s M-Now service delivers the younger man’s order in simply half-hour.
Myntra’s M-Now’s at the moment obtainable in Bengaluru. It affords a variety throughout trend, magnificence, equipment, and residential, with plans within the pipeline to scale this as much as over 1 lakh types within the coming months.
Mrithyunjay Amblimath, COO, BESTSELLER India mentioned, “At JACK & JONES, we now have at all times believed in pushing the boundaries of trend accessibility. With our launch on Myntra’s M-Now, our prospects can get their favorite types delivered beginning in simply half-hour. We see vital potential on this expedited supply provided by M-Now and consider it to be a game-changer in the best way trend is consumed as soon as scaled to different cities. This partnership with Myntra is a testomony to our dedication to innovation, comfort, and staying forward of evolving shopper expectations.”
Credit: Ashutosh Warang
Director: Pandemonium Footage & Silver Grain Productions
Artistic Company: Akansha Khanna
DOP: R Dee
Written with the View : afaqs