Emcure Prescription drugs, an Indian pharmaceutical firm, launched a nationwide public consciousness marketing campaign to handle the rising concern of Anemia amongst Indian males. The marketing campaign, that includes cricketer icon MS Dhoni in a video launched on Worldwide Males’s Day, goals to spotlight the intense well being implications of Anemia in males and encourage early prognosis and therapy.
As talked about in its press launch, the Nationwide Household Well being Survey-5 (NFHS-5) reveals a regarding rise in Anemia throughout India, with a prevalence price of 31% amongst adolescent boys and 25% amongst males. Lately, Anemia has risen considerably amongst teenage boys (15–19 years) in 23 states and amongst males (15–49 years) in 17 states, highlighting a rising public well being problem,
Emcure has been elevating consciousness about Anemia amongst ladies for many years. With rising Anemia charges amongst males, the corporate is now increasing its marketing campaign to handle the problem in males as nicely. Anemia can result in a spread of significant well being penalties, together with decreased consideration span, poor work efficiency, and diminished productiveness. People with Anemia are additionally 2.5 instances extra more likely to develop circumstances corresponding to rheumatoid arthritis, lupus, persistent kidney illness, most cancers, TB, diabetes, bronchial asthma, osteoarthritis, hypertension, and cardiovascular illnesses. Regardless of these important dangers, male Anemia usually goes unnoticed and underreported in nationwide and worldwide well being statistics.
Talking on the initiative, Anupam Sachdeva, director- Pediatric Hematology, Oncology and Bone Marrow Transplantation Institute for Baby Well being Sri Ganga Ram Hospital, New Delhi shared, “The rising prevalence of Anemia amongst males nationwide signifies an imminent menace to our financial productiveness. To counter this rising pattern, a strategic and focused method, particularly tailor-made to particular person states, is important for mitigating and stopping Anemia amongst males. Recognition of widespread indicators like problem concentrating, getting drained very quickly while working, feeling drained even after a meal, shortness of breath, dizziness and weak point is step one in direction of correcting your Iron deficiency ranges.”
Anil Kothiyal – president, India Enterprise, shares, “By means of this marketing campaign Emcure has as soon as once more reaffirmed its resolve in direction of tackling necessary well being challenges. That is an enlargement of our present packages and initiatives to fight the rising menace of anemia, which additionally impacts males, however is usually neglected. In addressing such a key concern, we aren’t solely attaining our goal of enhancing sufferers’ well being, but additionally reaffirming Emcure’s concentrate on preventive healthcare.”
Written with the View : afaqs