Taneira, a TATA product, has launched its first model marketing campaign to spotlight belief, authenticity, purity, craftsmanship, and a wide range of Indian weaves. The marketing campaign options Usha Uthup, recognized for her love of sarees, and Mrunal Thakur. The marketing campaign showcases handwoven sarees.
The movie takes place in a Taneira retailer, the place Mrunal Thakur is seen attempting on a pure silk saree and asking Usha Uthup for recommendation. Their dialog covers frequent issues of saree customers, like choosing the proper material and verifying authenticity. The movie highlights Taneira Sarees’ key options, such because the Silk Mark certification for pure silk and the handwoven designs made by expert artisans.
Sharing her ideas on this marketing campaign, singer Usha Uthup expressed, “For me, sarees should not simply part of my apparel, they’re part of my private identification. Taneira’s dedication to preserving the artwork of saree weaving whereas embracing modern design interpretations mirrors my very own values of celebrating cultural legacy and particular person expression. It’s really particular to be concerned with a model that celebrates the timeless great thing about sarees, whereas making them accessible to ladies who worth each model and which means of their wardrobe.”
Uthup added, “This partnership seems like a pure extension of my long-standing love for sarees and my ardour to help artisans whose craft deserves to be cherished and shared with the world”.
Talking on the launch of the marketing campaign, Ambuj Narayan, CEO, Taneira, stated “At Taneira, our purpose is to supply authenticity with transparency, all at a value that displays worth, whereas telling the tales of the palms that painstakingly carry every bit to life. We’re devoted to celebrating the seamless mix of heritage and modernity, and this marketing campaign embodies that imaginative and prescient by bringing to life the wealthy legacy of Indian textiles on the coronary heart of what Taneira represents. It has been an honour to collaborate with a legend like Usha Uthup and the very gracious Mrunal Thakur to inform this story and encourage a deeper reference to the artistry behind each Taneira saree”.
Talking in regards to the affiliation, actress Mrunal Thakur stated, “It has been my pleasure to be part of this marketing campaign with Taneira and a dwelling legend, Usha Uthup Ma’am. Over the previous yr, my collaborations with Taneira have been really enriching. Not solely have I been privileged to expertise their differentiated designs, but in addition the varied crafts they embody. Each collaboration has deepened my appreciation for the sarees and tales they inform. This marketing campaign completely captures that journey and feels extremely significant because it aligns with my very own vogue philosophy”.
Puneet Kapoor, chief artistic officer, Ogilvy South – “Taneira got down to showcase its worth propositions to each new saree fans and seasoned connoisseurs. We requested ourselves some robust questions: Can a model stand up to the scrutiny of essentially the most educated prospects—those that may know as a lot, if no more, about sarees than we do? Whereas Mrunal has lengthy been the elegant face of Taneira, the actual triumph was bringing on the enduring Usha Uthup, the undisputed goddess of sarees in India. This dynamic duo infused our story with allure, leisure, and emotion, providing a compelling spin on the essence of our worth propositions.”
Company creds:
Created by: Ogilvy, Bengaluru
CCOs, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
CCO, Ogilvy South: Puneet Kapoor
Government Chairperson, Ogilvy India: Hephzibah Pathak
CEO, Ogilvy India: Rajesh VR
CSO, Ogilvy India: Prem Narayan
President and Workplace Head, Ogilvy South: Tithi Ghosh
ECD, Ogilvy South: Aarti Nichlani
Artistic Staff: Jaydhrit Sur, Kashif Shakeel, Jananie SV, Nidhi Gopal, Bibin, Shashank Murali
SVP, Account Administration: Akshatha Poojari
Account Administration Staff: Hrishikesh R, Abhijeet Rao
Head of Strategic Planning, Ogilvy South: Easo John
Model Technique Staff: Shambhavi Ramanathan, Aishwarya Pawar
Manufacturing home – Chrome Productions
Director – Amit Sharma
Producer – Abhishek Notani
DOP – Yash Khanna
Manufacturing Designer – Urvi Ashar
Editor – Nikhil Sen
DA – Diti Palan
Chief Advert – Animesh Chakravorty & Nishant Dey
Written with the View : afaqs
