Motilal Oswal Monetary Companies has launched the #YehConHai marketing campaign to assist buyers determine and keep away from scams. The group has eliminated over 15,000 faux posts, movies, and apps however continues to fight fraudulent actions.
The #YehConHai marketing campaign consists of three movies that depict real-life eventualities the place scammers impersonate Motilal Oswal workers together with Raamdeo Agrawal, the group chairman. The marketing campaign is launched to teach buyers about scams and promote safe monetary practices.
Sandeep Walunj, group chief advertising officer at MOFSL, shared, “Whereas we’ve been doing substantial work in taking down faux/fraud posts, we thought potential victims should even be opted in our efforts. Visuals work helps buyers comprehend the modus-operandi of scammers and prepares them to take care of such makes an attempt significantly better. A sting operation was the artistic system that we got here up with internally for this function.”
As talked about within the press launch, in 2024, the Reserve Financial institution of India (RBI) reported financial institution frauds exceeding Rs 139.3 billion, highlighting the necessity for investor vigilance. Motilal Oswal’s #YehConHai marketing campaign focuses on educating buyers to recognise and keep away from scams.
By analysis, the marketing campaign has recognized key crimson flags that buyers needs to be cautious of when approached by potential fraudsters:
• Strain to behave shortly or make rushed selections.
• Guarantees of assured returns.
• Assurances of prompt or terribly quick earnings.
• Requests to switch cash to a separate, non-official account.
As a part of the marketing campaign, Motilal Oswal Monetary Companies has launched channels for buyers to confirm claims and people’ authenticity. Buyers can electronic mail fraudcheck@motilaloswal.com or WhatsApp 97690 29197 to make sure monetary security.
Written with the View : afaqs