Mondelez India has launched ‘Studio, Creations by Cadbury,’ marking the model’s foray into the premium chocolate phase in India. This new providing goals to faucet into the rising demand for premium gifting choices, significantly throughout festive events. In keeping with this, Cadbury has launched devoted social media platforms to advertise the model.
The brand new product, priced at ₹494 for 130 grams, positions itself at a considerably larger value level than Cadbury’s standard Celebrations reward packs, which retail at ₹134 for 144.1 grams on Zepto. This has raised questions on potential cannibalization throughout the model’s portfolio, as customers might shift from Cadbury Celebrations to Studio.
To advertise the launch, Mondelez has unveiled a marketing campaign that includes Bollywood actors Saif Ali Khan and Kareena Kapoor Khan, emphasising sophistication and exclusivity. The marketing campaign movie, directed by Shashanka Chaturvedi (often known as Bob), was produced by Good Morning Movies, with Robin D’Cruz and Ojaswini Raheja as producers. The marketing campaign emphasises premium gifting, focusing on customers in search of high-end chocolate choices throughout festive seasons
The inventive technique was developed by Ogilvy, led by Sukesh Nayak, Harshad Rajadhyaksha, and Kainaz Karmakar, whereas Wavemaker dealt with the media planning and technique.
The packaging design for the brand new product line was crafted by Design Bridge Singapore, making certain it aligns with the model’s premium positioning.
Written with the View : afaqs