Sunsilk, a haircare model, has launched a daring new chapter with a model refresh and a cultural marketing campaign in collaboration with the Mohan Sisters, making a World Document licensed by the Asian E book of Data. The rebrand ushers in a brand new period for Sunsilk, that includes fashionable packaging, refreshed design, and up to date storytelling that mirror its evolution right into a science-backed, future-ready brand- celebrating individuality whereas staying progressive, caring, and related for immediately’s technology. As a part of this cultural motion, Sunsilk dropped at life via the viral dance problem and record-breaking music video “Nachdi Kudi”, celebrating music, dance, sisterhood and self-expression.
Taking the motion ahead, Sunsilk and the Mohan Sisters launched “Nachdi Kudi” – a music video that set one other Asian World Document with 16 dance types in a single monitor. Neeti lends her voice, Shakti choreographs and performs with artistry, whereas Mukti lights up the display along with her vitality. Collectively, they embody sisterhood, expertise, and glamour whereas unveiling Bouncenatyam—symbolising the bounce, magnificence, and confidence Sunsilk Pink evokes.
To ship a music video that matches the grand scale of this concept, Sunsilk partnered with among the business’s best abilities: Ruel Dausan Varindani (Director), Vikram Montrose (Composer), Kunaal Vermaa (Lyricist), and Eric Pillai (Mixing Engineer). Collectively, they’ve crafted a monitor and video that brilliantly captures the spirit of confidence, sisterhood, and the enjoyment of expressive, stunning hair.
The marketing campaign was dropped at life by HUL’s company on report, Mindshare, in collaboration with Dharma Cornerstone Company.
“This record-breaking music video Nachdi Kudi with Mohan sisters is a cultural celebration of music, dance, sisterhood and self-expression,” stated Sairam Subramanian, Vice President, Haircare, Unilever.
Amin Lakhani, President, Shopper Options, WPP Media South Asia, commented, “With Sunsilk’s relaunch, we wished to transcend communication and create a cultural celebration. Designed as a social-first concept, the ‘Nachdi Kudi’ music video and Bouncenatyam Problem convey collectively music, dance, and sisterhood in a manner that’s engineered for virality and participation. This marketing campaign displays the daring new identification of Sunsilk – fashionable, assured, and rooted in creativity; whereas remodeling a model relaunch right into a motion that immediately’s younger ladies can actually personal and amplify.”
“Being a part of this Sunsilk marketing campaign and setting a World Document for ‘Nachdi Kudi’ has been an unimaginable expertise,” expressed Neeti Mohan. “The track actually celebrates confidence and the enjoyment of expression, and it was a pleasure to lend my voice to it. That includes alongside my sisters, Shakti and Mukti, on this distinctive idea of Bouncenatyam was creatively fulfilling and a whole lot of enjoyable!
“Choreographing 16 numerous dance kinds for Nachdi Kudi was each a problem and a dream come true. Impressed by the Bouncenatyam marketing campaign, it gave me the possibility to showcase the richness of Indian and international dance types, whereas celebrating the boldness, creativity and self-expression Sunsilk stands for. Bringing this imaginative and prescient to life with my sisters and setting a World Document made the expertise much more particular!” stated Shakti Mohan.
Mukti Mohan added, “Working with my sisters on such a robust, record-setting mission was pure pleasure. It’s not nearly dance and music, but additionally about celebrating confidence and sweetness the way in which Sunsilk has achieved through the years.”
Marking a brand new period, Sunsilk unveils a contemporary look with up to date packaging, recent design, and up to date storytelling, reflecting its evolution right into a science-backed, future-ready model. Past aesthetics, the rebrand reinforces Sunsilk’s dedication to experience, innovation, and vibrant self-expression. From reimagining its identification to igniting a cultural motion and setting an Asian World Document, Sunsilk continues to encourage younger ladies to embrace their individuality, confidence, and creativity.
Written with the View : afaqs
