Lemma, an omnichannel platform for rising media, at this time introduced the onboarding of Siddharth Dabhade as chief enterprise officer, efficiency enterprise. On this position, Dabhade will spearhead the enlargement of Lemma’s modern end result centric ooh resolution, throughout markets. With a confirmed monitor document of success in enterprise improvement and management roles, he’ll give attention to figuring out new market alternatives and and considerably contribute to Lemma’s income development.
Siddharth joins Lemma from MIQ, the place he efficiently launched and scaled the corporate’s industrial enterprise in India and China. With over 24 years of expertise, he has held key management roles at main trade gamers akin to IBM, Microsoft, Google, and Criteo. At Google, he led the Journey enterprise in India, whereas at Criteo, he served as Managing Director for the corporate’s India operations, contributing to the APAC management staff.
He brings intensive experience in P&L administration, know-how, enterprise improvement, buyer relationships, and strategic advisory. His deep experience can be instrumental in shaping the expansion technique and enterprise improvement efforts for Integral at Lemma.
Commenting on his new position, Siddharth Dabhade mentioned, “As Digital Out-Of-Dwelling (DOOH) continues to develop, it’s now on the coronary heart of omnichannel journeys, providing manufacturers unparalleled alternatives to attach with customers throughout screens and digital areas. I’m excited to be part of Lemma’s imaginative and prescient to pioneer this shift, and to guide the enlargement of the brand new resolution as a robust instrument for end result pushed development by outside media globally”
Gulab Patil, founder and CEO, Lemma mentioned, “Siddharth’s monitor document of driving development within the digital adtech and programmatic area makes him a useful addition to our staff. With this resolution we’re providing manufacturers the following degree of full-funnel efficiency pushed by OOH, and Siddharth can be key in making certain its success throughout markets. His management can be instrumental in capitalizing on the huge alternatives that OOH now presents in not solely shaping but additionally driving outcomes by a full funnel strategy, from Outside to outcomes.”
Written with the View : afaqs