Minute Maid, Coca-Cola’s fruit beverage model, has launched the “Shake it Up with Minute Maid Pulpy Orange” marketing campaign focusing on Gen Z and younger adults. The marketing campaign promotes the drink as a refreshing possibility for on a regular basis moments, highlighting its actual orange juice with pulp.
The marketing campaign features a model movie that includes actors Shraddha Kapoor and Nani. Within the movie, they go on a jungle safari and are available throughout inactive animals, creating uninteresting moments. They shake a bottle of Minute Maid, including a twist because the scene turns into extra vigorous.
Ajay Konale, director – advertising and marketing, diet class, Coca-Cola India and Southwest Asia, mentioned, “Minute Maid is on the forefront of evolving client preferences, delivering the goodness of actual fruit juice with the differentiation of added actual pulp. With our newest ‘Shake It Up’marketing campaign, we’re encouraging children to embrace on a regular basis boring moments in right now’s fast paced digital period with a sip of Minute Maid pulpy orange juice.
Speaking about her affiliation with the model, Shraddha Kapoor mentioned, “I really like how Minute Maid Pulpy Orange shifts the vibe from uninteresting to enjoyable. The marketing campaign is all about discovering enjoyable within the surprising, and I had a blast bringing that to life on display.”
Actor Nani shared, “Being a part of this marketing campaign was a refreshing expertise. The concept of shaking issues up resonates brilliantly with the youth, and I consider Minute Maid Pulpy Orange is the proper beverage companion for sipping on one thing particular.”
Sukesh Nayak, chief inventive officer, Ogilvy India, commented, “The concept for the ‘Shake It Up’ marketing campaign got here from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking earlier than consumption due to its pulp. That was it. What if the world was shaken as much as one thing that breaks the on a regular basis monotony each single time the bottle is shaken? That’s the place the inventive concept got here from.”
With “Shake It Up with Minute Maid Pulpy Orange”, Coca-Cola India is reaching shoppers throughout a number of platforms by a 360-degree marketing campaign. With a YouTube movie, social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content material sequence, the model stays part of shoppers’ day by day experiences throughout all touchpoints, TV, digital and social media.
Written with the View : afaqs