Mia by Tanishq pronounces the discharge of a sequence of digital movies this Valentine’s Day- ‘Not Simply One other Day’ in collaboration with The Yellow Shutter, a inventive video manufacturing home. These movies concentrate on the on a regular basis experiences of mature {couples} and their relationships.
The marketing campaign options 5 tales about long-term {couples}, exhibiting their every day lives and the small gestures that maintain their relationships sturdy.
Sampurna Rakshit, head of promoting and e-commerce, Mia by Tanishq, commented, “As soon as the honeymoon part fades, Valentine’s Day turns into an afterthought for a lot of {couples}. However celebrating it’s simply as essential, regardless of how lengthy you’ve got been collectively! ‘Not Simply One other Day’ encourages {couples} to reignite that spark, make time to rejoice Valentine’s with Mia and create moments which can be simply as significant as the primary!”
Dilpreet Kaur Sandhu, head of enterprise for The Yellow Shutter, provides, “Whereas we create quite a few advert movies, this undertaking struck a very resonant chord. The lighthearted exploration of how even sensible, ‘grown-up’ {couples} cherish small, considerate gestures of affection, regardless of playful claims on the contrary, displays the truth all of us expertise. Our focus was on creating one thing candid, heartwarming, and tinged with humor, showcasing love via these little moments of pleasure and connection.”
Written with the View : afaqs
