Mia by Tanishq, a tremendous jewelry model, is popping again the clock to the enduring Disco period with its newest marketing campaign, impressed by the dapper and glam vibe of the ‘70s and ‘80s. Mia has teamed up with Bollywood actress Zeenat Aman, to deliver this marketing campaign to fruition.
Zeenat Aman grooves to her iconic soundtrack of ‘Aap Jaisa Koi’ which lends the marketing campaign a vigorous, celebratory really feel with a sheen of nostalgia. Zeenat Aman takes centre stage, as she exhibits off the jewelry items from Mia’s assortment.
The marketing campaign, created by Well-known Improvements and facilitated by Collective Artists Community, options Zeenat Aman and emphasises the message that true fashion transcends time. It combines parts of the Disco period with fashionable vitality, interesting to each older audiences and as we speak’s youth.
Zeenat Aman grooves to her iconic soundtrack of ‘Aap Jaisa Koi’ which lends the marketing campaign a vigorous, celebratory really feel with a sheen of nostalgia. Zeenat Aman takes centre stage, as she exhibits off the jewelry items from Mia’s assortment.
The marketing campaign, created by Well-known Improvements and facilitated by Collective Artists Community, options Zeenat Aman and emphasises the message that true fashion transcends time. It combines parts of the Disco period with fashionable vitality, interesting to each older audiences and as we speak’s youth.
The Disco Assortment provides fashionable and versatile items designed for contemporary ladies. It contains eye-catching earrings and rings appropriate for each day and night time, reflecting themes of freedom and self-expression.
Talking on the marketing campaign, Shyamala Ramanan, enterprise head, Mia by Tanishq, stated, “We’re thrilled and honoured to collaborate with Zeenat Aman, an icon who epitomises the fearless and unapologetic spirit of the Disco period. This partnership is a celebration of timeless glamour, connecting the daring vitality of the previous with the arrogance of the trendy lady. Zeenat breathes life into this assortment in a manner that feels each nostalgic and empowering, reminding us that true class lies in embracing our internal star. Along with Zeenat we hope that the daring spirit of Disco continues to encourage, with every bit of the Mia Disco assortment designed to make you shine just like the icon you’re.”
George Kovoor, chief inventive officer, South, Well-known Improvements added, “Mia is bringing disco again with a set that’s impressed by the glitz and glamour of one of the vital iconic eras of all time and what higher strategy to launch the Disco Assortment than with the queen of disco herself – Zeenat Aman. Zeenat and the Mia Disco Assortment are an ideal match, and the magic is evident for everybody to see. This marketing campaign brings again the reminiscences of the 70s and proves that true glamour by no means goes out of favor and that disco actually has no age or period.”
Written with the View : afaqs