Merely Recent, the flagship model of BN Group has launched a brand new marketing campaign titled #DiwaliKeBaadKiSafai. The marketing campaign encourages individuals to increase their cleanup efforts past simply the pre-Diwali preparations, emphasising the significance of sustaining cleanliness after the pageant.
In India, it’s a long-standing custom to completely clear homes earlier than Diwali, symbolising the elimination of negativity and the welcoming of prosperity. Nevertheless, post-Diwali, neighbourhoods are sometimes left cluttered with festive remnants. Merely Recent’s #DiwaliKeBaadKiSafai marketing campaign encourages residents to proceed the festive spirit by retaining not simply their houses, however their communities clear.
The marketing campaign showcases the knowledge of a grandmother imparting a easy however highly effective lesson to her reluctant grandchild: “Diwali would not actually finish till the home and neighbourhood shine collectively.” By means of this tender second, the advert fantastically captures the essence of neighborhood duty and the significance of constant the cleanup after the festive celebrations.
Kiran Giradkar, group chief advertising officer, BN Group, stated, “Diwali is a time for pleasure, togetherness, and custom. Whereas pre-Diwali cleansing is widespread in each family, the actual problem lies in sustaining that cleanliness after the celebrations. With #DiwaliKeBaadKiSafai, we wish to encourage individuals to take collective duty for retaining not simply their houses however their environment clear. At BN Group, we constantly concentrate on the larger image, crafting campaigns that transcend enterprise to make a optimistic influence on society. Whether or not it is our Ganpati or Durga Puja campaigns, our purpose stays the identical: to remain grounded with good intentions, contributing in significant methods to make the world a greater place.”
The marketing campaign will probably be rolled out throughout a number of platforms, together with Instagram, Fb, LinkedIn, YouTube, and X, the place Merely Recent invitations everybody to share their post-Diwali cleanup tales utilizing #DiwaliKeBaadKiSafai.
Written with the View : afaqs