Medusa Drinks has launched a Friendship Day marketing campaign that includes a slice-of-life story about friendships, pranks, and the way sharing a beer can carry individuals collectively.The video exhibits 4 buddies planning to smash a cake in a fifth pal’s face.
The prank fails, and the pal will get irritated. Somebody then affords him a Medusa beer, and the group reconciles. The message is: “Dosti mein mazak toh chalta hai, par mazak kuch zyada ho jaye, toh fir Medusa chalti hai.”
The marketing campaign connects with individuals who’ve been a part of a joke that went too far or on the receiving finish of 1. It exhibits how actual buddies battle, forgive, and transfer on, typically with slightly assist from beer.
Talking in regards to the marketing campaign, Gaurav Sehgal, vice chairman, advertising, mentioned, “Each group of buddies has that one story: somebody took the joke too far, somebody stormed off, after which everybody made up like nothing occurred. That’s what this marketing campaign faucets into. At Medusa, we’ve at all times believed that beer is greater than a drink, it’s a social catalyst. With each marketing campaign, we need to construct a model that’s rooted in shared experiences and constructed for at this time’s era.”
Written with the View : afaqs
