On Worldwide Males’s Day, MediBuddy unveils a marketing campaign to rework the narrative round masculinity and healthcare. The #MensHealthMatters marketing campaign sparks essential conversations about males’s bodily and psychological well being, difficult societal norms and selling proactive health-seeking behaviours.
Drawing from healthcare information, the digital healthcare platform video highlights the inverse relationship between males’s caregiving duties and their well being administration.
The marketing campaign explores how males, of their position as household’s pillar of power, usually place their very own well-being final within the hierarchy of care.
A staggering 40% of males delay physician visits till their situations turn into vital, whereas 31% endure from despair, with solely one-quarter searching for skilled assist. These numbers spotlight a regarding sample of well being neglect pushed by conventional masculine stereotypes and societal expectations.
Saibal Biswas, SVP, and head of selling, partnerships & PR at MediBuddy, mentioned, “Investing in private well being safeguards our capacity to fulfil our tasks. At MediBuddy, we imagine that taking good care of your self is the inspiration for taking good care of others. This marketing campaign is about shifting the main focus to a extra inclusive strategy to well-being and inspiring males to embrace self-care as a strong act that strengthens their position as household anchors. Common well being monitoring ensures sustained well-being for the years forward. It is time for males to make their healthcare a proactive precedence and never a reactive necessity.”
The marketing campaign challenges deep-rooted societal norms that equate masculinity with the stoic endurance of well being points. For a lot of males, well being issues are left unaddressed, formed by societal expectations of power and resilience. The marketing campaign stresses that true power is discovered not in silence however in embracing the braveness to prioritise self-care and search the help they want.
This marketing campaign is conceptualised and produced by MediBuddy’s in-house inventive group. The marketing campaign video is titled #MensHealthMatters and is 1 minute and 20 seconds in length. The video will probably be amplified throughout all social media platforms of the model.
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