Dr. Bhaskar Das, a distinguished media veteran and stalwart of the Indian media business, handed away on January 15 after a protracted battle with most cancers.
Dr. Das’s passing marks the top of an period in India’s media and promoting business, the place his affect spanned over 4 a long time. He was related to a number of main media organisations, shaping their progress and defining their trajectories.
A visionary chief and former president of response at Bennett, Coleman & Co. Ltd. (BCCL), Dr. Das devoted over three a long time to the organisation, enjoying a pivotal function in its transformation and progress. He left the organisation in 2012 and was additionally the president and board member of BCCL. Throughout his six-year tenure as President, BCCL’s turnover grew from Rs 1560 crore to Rs 4200 crore.
In 2005, he performed a pivotal function in conceiving and launching Mumbai Mirror, a strategic transfer to bolster The Instances of India towards rising rivals in Mumbai’s media market. Below his stewardship, Mumbai Mirror rapidly grew to become an iconic a part of the town’s media cloth, standing robust even towards rivals like Hindustan Instances and DNA.
Identified for his modern methods and management, he left an indelible mark on the media panorama, inspiring numerous professionals and reshaping the business’s trajectory.
His exceptional journey within the media business started in 1980 as a administration trainee with BCCL, the place his expertise and imaginative and prescient propelled him steadily up the company ladder. Over time, Das established himself as a key determine within the media and leisure world, leaving a permanent legacy of innovation and management. He was additionally the group CEO of Zee Media Company, government president at DB Corp, and group president and chief technique officer at Republic TV.
He was additionally in an advisory function at MICA and IdeateLabs.
Written with the View : afaqs